The probability of how many times the audience can see (hear) the advertising clip in the select mia channel is calculat. Penetration – overlap. Percentage of people with the same demographic criteria who have access to the same mia. Peoplemeters – TV meters. It is a technology that calculates the amount of TV audience. Households are equipp with TC meter devices, which determine when, how long and which channel each household resident watch.
Post Analysis – campaign analysis after the end of the campaign
Primetime – the most watch/listen to time. Product placement – product placement. This is indirect advertising, when the characters of TV advertising database shows, series or movies use or consume a product. Qualitative Research – qualitative research. Qualitative research (interviews, discussion) is carri out and work is done with smaller groups of respondents in order to obtain a deeper analysis and draw conclusions about how the campaign was evaluat, what was the opinion.
Reach – accessibility
Percentage of target audience reach by plan. For example, if your press plan has a total of 50% reach, which means you will reach an audience of 2,500,000*0.5 = 1,250,000 people. Share – shows the percentage share of the audience that this helps to optimize advertising budgets and focus was watching TV at that time, according to the time watch at a certain time and the total amount must always be 100 percent. SEO (Search Engine Optimization) is the process of optimizing websites for search engines.
With a list of potential buyers, the seller can call them
Before the electronic age, a salesperson would negotiate a meeting with a potential buyer in advance. He would create a weekly schule of meetings, choosing bulk lead which vehicle he would use and which motels he would stay in while traveling. Having met with a potential buyer, the seller communicat according to a standardiz model of negotiations – at the beginning, he won his attention, and then tri to interest him, strengthen his desire to buy and push him to act.