ROAS and ROI: How to look at them when doing online marketing advertising Tags: Internet Marketing 2017.09.21 The is actually ROAS most of the time, so when discussing it, we must first clearly define whether it is the real.
ROI or the actual ROAS (I am confus by this)
However, simply looking at ROAS is easily affect by activities and products, and it is easy to be an inflat number. ROAS and ROI: How to look at them when doing online marketing advertising First, find out the ceiling of your advertising budget.
Advertising effectiveness can be
Magnifi proportionally with the increase of budget, but there must be a ceiling, and this ceiling will be high or low depending on the size of the market and the influence of your brand and products. Therefore, do not allocate the advertising budget twitter data all at once, but use ROAS or ROI as the basis, and test it patiently bit by bit.
If you allocate 500 today and have 5,000
Revenue, and spend it all today, increase it to 800 tomorrow to see if you can still have 8,000 revenue. If you can, of course increase it to 1,500; if not, see if the net profit is enough. If it is, increase it! When it reaches 3,000+, if you find that the that means we’ve successfully trained ROAS is not enough after increasing it to 3,500, fix it at 3,200.
When the ROAS can reach 5, don’t think about
How to optimize this ad, because you will optimize other things next. If you spend 3,200 and still can’t get a ROAS of 5, you will wonder: Why did you get 7~8 before, but now it’s less than 5? It’s very simple: #Because the market is so big, the sales volume of a product is fix, so you have to switch to other channels or methods to squeeze out more audiences, set up more advertising combinations to find out which audiences of this product can also have such a tg data high ROAS, but not every audience may have 3,200.