According to statistics, 92% of buyers Reviews for points do not dare to buy a product that does not have reviews.
Therefore, reviews for points are another mechanic that allows you to improve conversion to orders and speed up the appearance of reviews in the product card.
The seller assigns the number of points that he is ready to give to the buyer for writing a review of the product. As a rule, fewer points are given for a text review, and more for a photo and video, but Yandex Market does not grade in this way.
We recommend using this mechanic at the start of sales, and when there are 5 reviews, or even better 10, turn off the mechanic.
External promotion
Yandex is an ecosystem, and this purchasing directors email lists is worth taking into account.
If the seller’s company has a physical office, you need to place this point in Yandex Maps and add a link to the store (you can do this in your personal account).
Maps users will be able to see your using technology to improve communication in project management products and go to the store, which will provide additional traffic to the card.
This opportunity is absolutely free, and we do not recommend missing the chance to show your products to a larger number of potential buyers.
Of course, on Yandex Market promotion is available through Yandex Direct and through any other external resources that allow you to get traffic to cards.
At the same time, Yandex understands that the costs of advertising through Direct can be significantly higher than promotion through the Market whatsapp data itself, so it takes only 1 ruble for orders that you brought from an external source.
seller can also set up Metrica and control traffic.
Remember that traffic from external resources is not only advertising through Yandex.Direct, but also collected through independent promotion through, for example, social networks and Zen.
The secret to successful sales is a well-thought-out strategy and competent promotion
All marketplaces provide a wide range of promotion tools, but you shouldn’t use them with your eyes closed.
We need a strategy, correctly calculated unit economics and thoughtful promotion in accordance with it, in order to calculate profits in the future, and not just expenses.
Successful promotion and excellent sales!
the way, our specialists are always ready to advise you on how to advance on Yandex Market to achieve your business goals, as well as taking into account the specifics of the niche, competitors and needs of the target audience.