Take your chosen Smart Bidding strategy even further by expanding th italy mobile database e reach of your PPC campaign with Google’s new AI tools, which can be paired with your desired bidding strategy to achieve even better results.
- Broad Match: Broad match allows you to reach a wi
- der audience by creating a comprehensive list of keywords, including synonyms and related searches. By using these keywords and phrases i
- n broad match, you can then attract new potential customers using a variety of search terms. According to Google, using broad match in Target CPA campaigns has shown an average increase in conversions of up to 35%.
- Maximum Performance: With this AI-powered tool, you can optimize your campaigns across all Google networks (YouTube, Google Maps, etc.) for maximum revenue. In this case, AI automatically adjusts b robert kernweis vice president sales and marketing ids for the best possible results, making it ideal for increasing conversions and aligning ad spend across the vast Google platform. Marketers are seeing up to 18% more conversions for a similar price on the same campaign with Performance Max.
By pairing broad match with a relevant Smart Bidding strategy, you can maximize your coverage of search queries on the Google Network. By combining broad match with maximum performance, you can significantly expand your campaign’s reach and increase your conversion rate.
3. Complement Smart Offers with Revenue Realization Platforms
Artificial intelligence works perfectly, but only if it is fed a lot of the ri turkey data ght data. In this context, many advertisers are missing another essential piece of the puzzle: phone call conversions.
As research shows, in automotive, home services, telecommunications, healthcare and other key industries, 20 to 50% of conversions can be achieved within a phone call.
If you don’t measure phone conversions, you’re missing o
ut on very important data, and your Google Smart Bidding may not work properly. Automated bidding tools evaluate conversions from indi
vidual ad variations and then adjust them based on current performance. If you don’t analyze phone conversions based on successful ads, you won’t give AI enough information about your campaign performance.
Revenue platforms like Invoca can help you track phone conversations. They can detect conversions directly from calls and send them straight to Google Ads, allowing Smart Bidding AI to adjust your ads more accurately and ensure your money is being spent to generate revenue.
4. Use data insights to optimize retargeting
If you need to get more conversions from customers who already know you, you’re probably using retargeting. And you can take that to the next level with phone calls filled with valuable insights and key first-
hand data, delivered through revenue realization platforms (Invoca).
When a customer calls, they will quickly give you a lot of information that they would never fill out in an online form. You will learn what is bothering them, what their needs are, and how to make them happy again.
Invoca’s AI tools can analyze every phone conversation and extract valuable data and insights. What’s more, you can train the AI to track what interests you, so you can receive insights into product inquiries, pricing decisions, and a host of other situations that arise during a phone conversation.
With these enriched statistics, you will create better customer profiles and can retarget them with much more precise advertising messages.
Examples of retargeting and strategies used with call data:
- You will offer customers who have not yet purchased a relevant advertisement directly for the product mentioned over the phone.
- You can target customers who made purchases over the phone with advertising for matching accessories or add-ons.
- You’ll show a discount code ad to callers who have shown price sensitivity during the call.
- You will no longer send ads for the same product or service to customers who made a purchase over the phone.
5. Bad calls are still calls
You are also losing potential revenue if you do not deal with “bad
” phone calls, i.e. missed calls, too long waiting times for the operator, or incorrectly set call scenarios.
A specific prospect called you ready to solve their needs, but because they didn’t get a satisfactory result, they may never call again. The revenue realization platform will give you a comprehensive r
eport on the progress of the phone conversation and you will know which parts of it need to be improved.