When we talk about SEO, we immediately think of Google. How to rank better in the SERPs? What is the Google Knowledge Panel ? Which keywords will help you rank better?
But SEO isn’t limited to Google. If you ignore other search engines, you’ll be limiting your business’ reach.
In this article, we will look at and explain how to rank on YouTube .
Why? Because YouTube, while not as big as Google, is huge. It has more search volume than Bing or Yahoo, and more than twice as france whatsapp number data much as Amazon and Facebook.
Read on to learn how to optimize your videos to rank on YouTube and discover tips to maximize engagement.
What is SEO and YouTube ranking?
YouTube SEO is the process of creating optimized content on YouTube to rank higher on search engine results pages (SERPs).
Being a video search engine, YouTube has its own SEO best practices that are slightly different from regular SEO. They include optimizing your channel, playlists, descriptions, metadata, and videos both on and off YouTube.
Implementing YouTube SEO will help you drive your target audience to your channels and videos, subsequently improving traffic and the potential for more revenue.
Why is YouTube ranking important?
If you know how to position yourself on YouTube, your company will gain the following advantages:
Greater visibility
Including YouTube as part of your marketing strategy increases your website’s authority. And the more authority your website has according to Google, the better it will rank in the SERPs.
You may have already noticed that videos appear in Google search results. This shows that the search engine considers video as important as text pages.
Therefore, if you write high-quality articles and create complementary YouTube videos, you will get your site to rank higher than your competition.
More traffic
Thanks to YouTube’s immense popularity, you spam data gain access to people who have the potential to become long-term loyal customers.
The following YouTube statistics speak for themselves:
YouTube is the second most visited website in the world.
62% of US users access YouTube daily.
81% of Internet users have used YouTube.
92% of Internet users watch videos every week.
One third of Internet users have watched a tutorial or explanatory video on YouTube this week.
Ranking on YouTube allows you to take advantage of the platform’s gigantic user base. The only catch? Your videos must educate, entertain, and offer relevant solutions to their problems.
Ranking on YouTube
World Expo
By prioritizing ranking on YouTube, you open the door each one fulfills a specific function to new visitors. You can also include several CTAs within your videos that link to:
Your landing page or other web pages
Other YouTube videos
Automatic email response series
Products and services
If you create videos in just one language, you can reach a worldwide audience by including subtitles. Studies show that videos with subtitles get 7.32% more views on average than videos without subtitles.
How YouTube determines its algorithm
YouTube’s algorithm focuses primarily on two things:
Finding the right video for the viewer
Attract the viewer to continue watching more videos.
Based on this, YouTube has different algorithms for its homepage, suggested videos, and search. In this article, we will discuss how YouTube determines the search algorithm.
As we mentioned, YouTube is also a search engine in addition to a video platform, which is where YouTube SEO comes into play.
People open YouTube to search for a specific video. But even then, its search algorithm decides how to rank search results for a specific query (e.g., “how to use a keyword ranker”).
YouTube takes into account the following factors when displaying videos:
Keywords
YouTube identifies keywords used in a video’s metadata to determine what the video is about. If you want your video to appear when users search for terms related to your product or service, make sure to add the same keywords to your metadata.
For example, if you upload a video that shows how a user can use your tool to improve email deliverability, you should include “email deliverability” in the video title and metadata.
Performance
After determining the context of the video, YouTube checks whether users find the content useful.
To do this, it takes into account your performance, which involves looking at click-through rate, likes, viewing time, and survey comments, among other factors.
If YouTube thinks your video is interesting and satisfying to people searching for your target keywords, it will show it to more people. This will improve your ranking on YouTube.
But focusing on just two factors isn’t enough to rank higher on YouTube. There are many more factors that come into play.