Along with social media, email marketing is one of the most ant content venezuela mobile database distribution channels. If you have a solid email list, you can maximize the visibility of your blog, eBooks, whitepapers , and similar collateral through email newsletters.
In fact, you can also collaborate with other popular newsletters in your domain and embed your content in their newsletters.
Rest assured, you won’t be alone. At least 93% of B2B marketers report using email to distribute their content. MarketingProfs B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – what does an organic positioning agency do North America esearch.
While email marketing is primarily used for reaching out and generating leads, it is also an effective tool for building relationships with your existing customers and users. You can design your newsletter strategy so that it can be used to share strategic content that maximizes feature adoption, cross-sells, and upsells to current users.
Of course, distributing email content won’t produce results right away. To achieve the best results, you need to:
- Test the best templates, timing, and target audience
- Record customer preferences during the subscriptioprocess itself
- Maximize email deliverability
- Track open rates, CTR, and sales conversions
- Last but not least, regularly clean your email list
3. Make sure your emails are mobile-friendly
It’s common knowledge that most users check their mobile vietnam data devices to check email on the go. A study by Email Monday confirmed that 81% of users use smartphones to check email. Desktops and laptops were a close second at 74%.
In other words, if you want your emails to be opened , read, and responded to, your promotional emails need to be mobile-friendly.
There are countless ways you can do this, and these tips can help you get started.
- User shorter subject (60 characters or less)
- Use a single-column HTML template
- The email template should be less than 600 pixels wide
- Use 13-14 font sizes to make text readable on mobile screens
- Make the CTA prominent and spacious enough for easy tapping
4. Automate routine tasks
Getting an email to your target audience’s inbox may seem like a straight line. But that’s far from the reality. There’s a lot of work behind every email that gets in front of users. Most of these routine tasks (like sending welcome emails, account resets, password resets, etc.) can be easily automated.
Why automate? Automation in any area saves time, reduces manual errors, and also maximizes productivity. In fact, according to Statista , 84% of B2C welcome emails successfully reach inboxes worldwide and have a 23% read rate.
If you have to use the manual route to send a welcome email series, it will take a significant amount of time, create multiple dependencies on staff, and also allow errors to creep in without stopping.
How does email marketing automation actually work? Under the hood, email automation sets specific rules for what email workflow should be triggered based on a response to a previous email thread.