Who isn’t on social networks today, as if he didn’t even exist. And this applies not only to people, but also to companies . Whether you own a restaurant, clothing store, or offer professional services, social mia should definitely not be missing from your marketing mix of communication channels. Why? Perhaps because your target group is likely to use them . But we have several reasons for you. So let’s take a look at them together.
What are social networks?
Nowadays, there is probably no one who could not uae whatsapp number data magine anything under the term social network. However, its definition is constantly changing over time as the capabilities of individual platforms advance.
With the help of the dictionary Britannica, we can define social networks as online platforms where communities of individuals and businesses exchange messages, share information and participate in joint activities.
It is said that there are more than 100 different social networks in the online space and new ones appear every year. Facebook, Instagram, YouTube, Twitter, LinkIn and TikTok have long been among the most widespread in the Czech Republic .
Who uses them?
The vast majority of our company already has a profile bas on at least one platform . According to a survey from 2023, 78% of the Czech Internet population uses social networks . But don’t be fool, even younger children spend a lot of time on them.
Each social network is somewhat specific, and the groups of users who are active on it also differ accordingly. In addition, the primary audience is constantly changing just as the platforms themselves are changing. Just a few years ago, for example, Facebook was primarily the home of the younger generation ag 16-25. Today, this group has long since left Facebook for Instagram and TikTok because they did not want to share the social network with their parents.
The audience on individual platforms is therefore aging over time. Younger seo practices to wnhance your customer experience users are usually the ones who like to discover the possibilities of new networks among the first.
If you want to act and succe as a company on social networks, you ne spam data to know your target group and find out on which platform you can find them . After that, devote yourself fully to it, as it is generally true that it is better to devote 100% to fewer networks than to have inactive profiles on all of them.
Social networks will entertain users and support your business
In the beginning, social networks were primarily intend to connect people and maintain contact between them even over long distances. Gradually, however, their purpose chang and today we go to them not only to have fun, but also to do business.