Before you start creating a keyword ranking report, think about whalebanon mobile database t the report is about. Saying that a site ranks for XX keywords has no useful value and certainly won’t move your business forward.
- Which keywords are important?
- Do they have an impact on higher website traffic?
- Is it worth working on optimizing them?
Metrics suitable for inclusion
Keyword ranking reports should provide an overview of the increase or decrease in rankings for specific keywords that the website is optimized for. It is best to obtain the relevant data directly from first-party tools, such as Google Search Console, for the most accurate measurement.
In addition to the keywords themselves, also focus on trending and converting terms that can boost page visibility.
As a strong brand becomes increasingly important in the era singapore data of emerging generative search optimization using artificial intelligence, consider including a section in your report discussing brand search and options for navigating directly to products using the brand.
In the case of the aforementioned e-shop with pet products, in addition to positioning the website for the phrase pet store Tlapka, try also researching dog bowls from pet store Tlapka or cat scratching posts from pet store Tlapka and other common phrases.
These searches will help you see how your brand is doing in terms of the popularity of the products and services you offer. They will also show you if you have a good reputation and if customers trust you enough to buy things for their pets directly from you.
Pitfalls of reporting on website technical performance
Quality SEO ensures that your website can be crawled and indexed by search engines without any problems. However, this requires regular checks to reveal what is complicating the correct display of your pages in the SERPs.
A detailed website audit can be extensive, as it considers many different factors. In the technical status reports, you will then describe the biggest issues discovered and propose solutions to improve performance. In addition, you will also present the optimization successes to date.
To select relevant metrics for a technical report, it is important to know what changes have occurred on the website.
In the case of previous work to fix a problem, provide measurements demonstrating successful repair.
If you have been dealing with complications related to the so-called spid betsy chen marketing operations specialist er trap, include crawl measurements and log files.
When your website loads slowly, prioritize metrics that monitor loading speed in your report.
When creating a technical SEO report, it’s helpful to categorize metrics by the importance of the actions. If you discover urgent issues that need to be addressed immediately, highlight them and mark them. Then highlight issues that can be resolved later for a better overview. This will make your report more understandable even to a client who is completely unfamiliar with the technical side of SEO.
Metrics suitable for inclusion
You can include the following measurements in your performance report, among others (depending on the situation):
Server response – code 200
Try to continuously monitor the percentage and number of pages returning a 200 response code. You can learn exactly about those that do not from a website audit.
Although this statistic may not be useful to the recipient of the message and it is better to place it in an attachment, it will help you observe changes in unsent 200 response codes. The lower their numbers, the better, and conversely, if they increase, the site needs to be improved.
Page loading speed
Another useful metric is the average page load speed across the entire site. This metric clearly shows over time whether the loading speed is improving or not.
In addition to the entire website, try focusing on just the top five fastest and top five slowest pages. The differences between them will tell you if there are specific aspects that make the pages very fast, and therefore what needs to be improved on the slow ones.
Data indicating action required
If you discover data that highlights the need for action, don’t hesitate to include it in your technical report. This could be an error preventing your site from being successfully indexed, or other issues.
They are revealed by metrics like crawl data, broken schema markup, site outages, and more. When you include them in your report, you can show how their fixes have impacted performance.
Warning
Technical performance reports are often neglected and never reach clients because marketers feel that clients are not interested in this information and so they don’t give it to them. Or they simply don’t know how to work with it and it’s much easier for them to present data from the areas of SEO they are familiar with.
For example, Core Web Vitals (CWV) , which many SEOs consider to be the most important measure of a website’s organic search performance, is not, as is well known, a significant metric for ranking.
But for both parties involved, they represent a well-understood and easy-to-work-with element of technical SEO. CWVs are easy to measure and optimize, and their results make sense. Because of this, they are often overvalued and improving their scores by small amounts takes up a lot of time.