With so much competition in the retail sector, brands are looking for new and better ways to stand out from the crowd. Most of them are looking at bigger and better ads, have a great online store and a growing social media presence.
While these are all good ideas, it usually takes time to see results. One way to stand out to your customers almost immediately is through visual merchandising and customer engagement programs. How a customer feels and what they experience in your store will determine whether they buy from you and how your brand is perceived by your competitors.
This goes far beyond your sales team and how they interact with your customers. It includes how your store overall helps your customers have a joyful and hassle-free shopping experience.
merchandising Strategy is to
ensuring that your customers enjoy their time in your store, engage with your brand and are encouraged to shop with you.
Here are 4 visual merchandising tips to help you increase customer service and engagement (and ultimately your sales).
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Think of your floor plan as the “Sales Map” of your store. It will help determine whether customers will spend money in your store or not. Store layout can be used to guide your customers where to go and what you want them to see and experience.
For example, Ann Taylor has a very open and clean floor plan. Once you enter, you will see all the departments and sections. The aisles are wide and pleasant, so customers can walk through the store easily. Depending on the type of store you have or what you sell, there are different rozložení you can use based on your target demographic.
There are five key points to remember when designing floor plans:
Make sure your aisles are wide enough
for your customers to walk comfortably and easily.
Make sure your fixtures how brand social media marketing has evolved aren’t too crowded so they don’t overwhelm the customer or look too “messy”.
Place key items at eye level on strategically placed fixtures for maximum exposure and sales.
Use a combination cmo email list of different types of fixtures to create interesting displays and add depth to your product displays.
Be strategic with your neighborhoods so add-ons are easy to find and have a smooth flow.