The most interesting thing here is not to see a comparison between all the domains, but which words are unique to each competitor.
Content benchmarking – cross-domain unique keywords
actions
1.- select your domain and a competitor’s domain and choose the exclusive keywords option in the intersection option.
Repeat this process for each competitor.
2.- export the list of unique words for each competitor
3.- create a new tab in your content benchmark with 3 columns: keyword, competitor and monthly search volume.
4.- and their search volumes.
5.- manually add the name of the competitor to which they belong.
Pro tip
use this list of unexplored keywords as a quick source of inspiration.
When it comes to prioritizing, search volume data gives you insight into the potential they may have.
Get inspired by your competitors to find new content ideas
at this point in the benchmark, you vietnam data have plenty of data on your competitors’ strategies.
All you need to do is take all that information, mull it over, and turn it into new ideas for your editorial calendar.
Keep in mind that this is about getting inspiration from your competitors
Copying them won’t get you very far, but building venezuela phone number list on their steps with creativity will.
Combine their ideas with yours and find an original approach to create unique pieces of content that are, above all, tailored to your context.
create a last tab on your sheet
2.- includes 5 columns: description of the idea, main keyword, search volume, type of content (blog article, landing page, ebook, etc.) and priority.
3.- organize the ideas on the list according to priorities and resources in your editorial calendar.
Pro tip
once completed, share the content benchmark with everyone on your team.
The information from a content benchmark is 5 best business seo strategies very valuable for generating ideas for email marketing, social media, public relations, etc.
The list of content ideas is an extra point but the important thing is that what you learn with the content benchmark makes you stronger.