During the MTV Video Music Awards, Burger King ran a QR code campaign.
During the 2020 MTV Video Music Awards Partnering with some of the biggest names (VMAs), Burger King launched a promotion during the broadcast that encouraged morocco phone number library users to download the Burger King app.
The reason? The awards show also featured QR codes on screens that activated several offers, including free Whoppers for a full year and tickets to the 2021 VMAs.
The codes could only be used within the app, which led many viewers to download the Burger King app and sign up.
Lacoste QR code during the French Open
During the 2019 French Open, Lacoste and NBC partnered to add QR codes during key moments of the tournament.
These QR codes the end goal is to give employees will lead to Lacoste’s online store, where viewers can purchase products from the Lacoste x Novak Djokovic collection.
QR code collaboration between Zebra Studio and McDonald’s
Partnering with some of the biggest names in anime and manga, McDonald’s has come up with a unique marketing strategy by becoming the anime version of themselves. Please provide a translation. Please do not reply.
In addition to the name business sale leadand look changes, McDonald’s is also launching a new gourmet hot sauce with QR codes on the food packaging. These codes direct customers to a brand new animation created by Studio Pierrot.
Once a week, customers can get four mini-episodes of the anime as well as a short comic created by Acky Bright.
Dove QR code product information
Finally, Dove launched a QR advertising campaign called “Know Your Product,” adding codes to bus stops and subway stations. These codes directed customers to a web page with information about Dove products.
These include the item’s composition, manufacturing process and environmental impact.
In addition to providing information, the QR code also provides easy access to Dove’s website. This allows customers to post questions and feedback, building a closer connection with the company.
How do dynamic QR codes help digital marketing?
Track and analyze scan data
If you want to know what love is, ask love. How do dynamic QR codes work? For digital marketing, this is the answer. Because QR codes use a short URL to direct people to the actual content you want to share, this address can be tracked.
Information that can be tracked includes:
- Total and individual scans over time
- Scan by device type
- Location and time of scan
- Top 5 locations where your QR code was scanned most
- Heatmaps and charts