November 2024 brought some major changes to PPC and online marketing that can have a significant impact on the effectiveness of your campaigns. New updates and tools from Google, changes to PPC advertising and search rules, and improvements to analytics tools mean it’s time to rethink your marketing strategies. Let’s take a look at what’s changed and what new opportunities and challenges await us.
Google launches November main algorithm update
Google has just announced the launch of the November 2024 core algorith maryanne steidinger director product marketing m update . This massive update aims to improve the search algorithm, which can significantly affect the ranking of we usa data bsites in the search engine worldwide.
What does this mean for website owners?
- Waiting for the update to complete : Google estimates that this update will take approximately two weeks to roll out . During this time, there may be fluctuations in traffic and page rankings. Therefore, it is recommended to wait for the update to fully complete before performing any analysis of the changes.
- Recovery after an update : If your website experiences a drop in rankings, it can take several months to recover. Additionally, there is no guarantee that your rankings will return to their original levels. You may need to reevaluate your content and SEO strategy.
Objectives and impacts of the update
This update aims to further improve the quality of search results . Google regularly improves its core algorithm to better recognize quality and relevant content. The impacts may include changes to page rankings based on factors such as content relevance, user experience, and source authority.
Google is introducing a new promotion type in Merchant Center: Sale
Google has announced a new feature in Merchant Center called “Sale Event .”ts.
What does the “Sale Event” bring?
- Wider promotion of discounts : Merchants can now easily inform customers about general sales, such as “Everything up to 70% off,” which can significantly increase the visibility of their discount offers.
- Easier setup : Unlike traditional promotions that require you to assign them to individual products, Sale Events allow you to set up your campaign faster. Simply enter your sale details, dates, URL, and image on the Promotions page in Merchant Center .
- Greater flexibility : The feature provides more room to advertise large-scale campaigns without having to specify specific products, which can lead to more effective marketing during sales periods, such as during Black Friday or seasonal events.
The new feature could make it much easier for merchants to advertise larger discounts and promotions , which could attract more customers and increase conversions. With a simpler setup, merchants can respond faster to market changes and manage their campaigns more efficiently across the Google Shopping ecosystem.