The start of 2025 brings several important changes in the fiel
d of PPC and online marketing that can affect your marketing strategies. With new features and improvements from Google and Microsoft, new opportuniti
es will open up for you to optimize your campaigns and improve performance. In this article, we will look at the most crucial news that you should keep in mind to stay competitive and effective in the digital space.
WordPress Popular Posts plugin vulnerability affects over 100,000 websites
,000 websites, is facing a high-severity vulnerability that could allow attackers to inject arbitrary shortcodes into websites without requiring a user account.
Translated into 16 languages, the plugin helps display the most popular posts and com singapore data es with caching features and popularity statistics. Website administrators using this module should immediately check for available updates and take appropriate steps to protect their sites.
Google’s Performance Max placement rules create confusion in APIs
The discrepancy between Google’s official policy and the actual hanh nguyen content production specialist contractor functionality of Performance Max (PMax) campaigns is causing concern among advertisers . Google claims that placement exclusion via the API d
oes not work for PMax, while many advertisers report the opposite – successful exclusion via the API.
This mismatch complicates campaign management, especially in aut
omated systems, and can impact brand protection strategies. Poorly implemented exclusions can lead to ads appearing on unwanted or inappropriate sites, which can damage advertisers’ reputations.
For effective management, it is crucial to follow official Google upd
ates and check the functionality of exclusions in specific campaign settings.
WordPress backup plugin vulnerability puts over 3 million websites at risk
A high-severity vulnerability (rated 8.8 out of 10) has been disco
vered in the popular UpdraftPlus WordPress plugin, which is installed on over 3 million websites. The vulnerability allows unauthenticated attack
ers to exploit the flaw, which could lead to serious security issues.
UpdraftPlus is one of the most widely used WordPress backup
and migration plugins. It allows users to create backups manually or automatically, store them in the cloud, or send files via email. The plugin is essential for restoring websites after technical issues or migrating to new servers.
Website owners using this plugin should immediately update to the latest security version and consider additional measures to protect their data.
OpenAI blames cloud provider for ChatGPT outage
OpenAI has released details of an outage of its ChatGPT service that occurred on December 26, 2024, and attributed it to issues with its cloud provider. The outage affected not only ChatGPT, but also other se
rvices such as Sora (video creation) , Agent API , Real-Time Speech , and DALL-E .
The root cause was a data center outage at the cloNews in PPC and on
line ud provider that affected OpenAI’s key databases. Althou
gh the databases are mirrored across regions, the lack of an automatic failover system meant that a manual