You can use the vast possibilities of artificial intelligence, among many other activities, to select and manage the best keywords for your PPC campaign. AI, processing vast amounts of data across the internet jungle, will not only find relevant phrases for you, but also adapt them to the latest trends and customer interests. And it can do much more.
AI will do the hard work for you
Leave the hard work to the machines. Or leave the tedious PPC keyword analysis t dana woods director marketing & strategy integ o intelligent bots. Whether you need to optimize your current campaign, find new keywords and phrases, or eliminate broken phrases, AI will save you a lot of valuable time.
It can recognize patterns, evaluate user search behavior and even predict it. Thanks to this, it takes the creation of (not only) PPC campaigns to a completely different level. There is no longer any need to spend long hours researching search queries and constantly analyzing ad performance reports. You have the necessary data right at your fingertips.
New keywords quickly and easily
A key benefit of AI for PPC strategy management is the discovery of new t taiwan data erms searched by users. Tools like Google Keyword Planner, as well as other third-party tools (ChatGPT), churn out search phrases in real time, i.e. directly linked to the relevance, context and upcoming developments of this data.
Unlike the manual processes used so far, AI can track new interests of your customers and connections that you might not have noticed by constantly researching millions of search queries.
User-focused
Even better, AI can detect not only interests but also user intentions. It knows if they want to make a purchase, need to find information, or are interested in comparing products.
This allows you to create precisely targeted campaigns focused on specific customer needs and desires, which will result in higher click-through rates and consequently better ad placement.
AI tools for discovering keywords and phrases
- Google Keyword Planner: Suggests precise keywords tailored to real-time searches.
- ChatGPT, Jasper: They obtain data from competitive campaigns, product descriptions, and other sources and, based on that, suggest relevant results, often in unexpected contexts.
A great PPC campaign can always be even better
You will appreciate the skill of artificial intelligence both during the initial keyword analysis and when tuning an existing campaign that has been running for some time and needs a refresh. In addition to the already established phrases, AI will generate completely new connections with a much broader scope using synonyms, related terms and longer variations.
A more accurate target
As an example, let’s say you’re creating an ad for a bakery and pastry shop in a mid-sized city. Let’s say you’re targeting customers with the phrase “best bakery in town ,” but AI suggests longer, more targeted phrases like “best homemade birthday cakes in town,” etc.
These expanded phrases will then help you reach