September arrives, and with it the national holidays. Cities are dressed in the colors of the flag, and Constitution Square begins to be decorated. A festive atmosphere pervades us as a date steeped in history and reasons to celebrate approaches.
For the business world, September is no different. At the same time as the national holiday, the economy takes advantage of the opportunity to give an extra boost in the second half of the year. The cry for independence also represents a boost for the local economy and an opportunity for growth for many businesses.
National holidays and the digital world
The digital world is becoming more and more a part of our daily lives, and e-commerce is starting to take a significant share. But how can you take advantage of the Cry for Independence Day to grow your online business? It may be difficult to find any connection at first, but if you think about it, there are different ways to take advantage of the holiday with Seasonal Marketing strategies . So take advantage of September and dress up for your national pride. We’ll tell you how:
The potential of the digital world for Mexican national holidays is so great that even Mercado Libre , one of the largest e-commerce companies in Latin America, enabled the option to purchase brother cell phone list beer through its platform in September 2018. Despegar.com also reported that searches on its platform for flights and domestic tourist destinations increased in September.
The Mexican consumer during the national holidays
According to a Nielsen Mexico survey published by CNN , Mexicans spend approximately 539 pesos on the celebration of the night of September 15.
Seventy-four percent of Mexicans participate in these festivities, and of those, 65% celebrate this holiday by hosting a special dinner at home or with friends. At national holiday gatherings, soft drinks and alcohol represent 60% of sales, and sales of hominy increase considerably by 800%. Other consumer products increase in price during the week of the national holiday, which I’ll show you below:
In addition to the food and beverage sector, the sectors of the economy that are most active are those corresponding to mass consumption, tourism, and services . In addition to enjoying Mexican national holidays with meals, decorations, and family gatherings, Mexicans also tend to travel to socialize and take advantage of the Cry of Independence, especially when there is a long weekend.
For the 2018 Mexican national holidays, revenue was estimated at 15 billion pesos. The most in-demand products were those related to decorations and accessories for the national holiday, such as flags, noisemakers, and hats.
Markets with the greatest growth potential during Mexican national holidays
As I mentioned earlier, the consumer example of automated email sales funnels in b2b goods, tourism, and services sectors are the most likely to benefit during this period. Let’s talk more about each of them.</p>
Drinks
The alcoholic beverage consumption sector is one of the biggest beneficiaries of the national holidays. According to the InformaBTL study on Mexican consumption during national holidays, alcoholic beverages such as tequila and beer are the most consumed.
According to Manofactura.mx , more than 10% of Mexico’s annual spending on alcoholic products occurs in September alone.
Hospitality and tourism
The hotel sector, travel agencies , and restaurants in general are undoubtedly some of the sectors that receive the most transactions during the national holidays. Families take advantage of the long weekend to travel, whether for tourism or to reunite with family and friends. Iconic cities along the Independence Day route, such as Dolores de Hidalgo, Querétaro, and Huichapan, fill with tourists, as does the capital and the hotels surrounding the city center.
An excellent strategy for low-season vacations. According to the travel platform Despegar.com, Mexicans are looking for large cities to celebrate the national holiday. The top 5 most searched cities on the platform:
Traditional costumes and decorations
According to a study conducted by Notimex, the saudi data most searched-for items on the web as the Mexican national holiday season approaches are charro hats, followed by traditional embroidered clothing.
In 2018, patriotic decorations represented more than 17.82 billion pesos in sales. Traditional Mexican flags and tricolor wigs were also the most sought-after items.
Banquet and Catering Service
offer your services or create exclusive packages for this holiday season, including delicious traditional dishes.
Ideas for your company to participate in the national holidays
It’s no secret that this is an important date, and not only can you enjoy the feeling of patriotism with family and friends, but it can also help give your business an extra boost. It’s an important opportunity for business to revive, and you can create posts that generate engagement with your brand and the country.