This type of portal implies not so much a company . A catalog and products, but a community, which can be of a general format.
For example, the Multi-format online Business District:
They can be specialized, for example, news, with risk managers email lists expert . A articles, through which, among other things, you can. A promote yourself, for example, with the help of banners.
Cross-marketing
A tool that is classic in large businesses. A and has long been familiar in B2C and is based on cooperation with a company that is not your . A direct competitor, but with a similar target audience.
Important : when using this tool and a kind of recommendation from a partner company, the chances of getting a new client are significantly increased.
Benefits of cross-marketing:
- optimal for businesses with a limited target audience;
- provides an opportunity to develop at the expense of another partner brand, complementing each other profitably.
For example, a supplier of transport a great way to reach new audiences monitoring systems can cooperate with a supplier of special equipment and offer customers six months of service when purchasing an excavator.
We can say that this tool suits everyone, but it will be most effective for businesses with a narrow target audience, where the fight for the client is tougher. After all, with such cooperation, the business develops at the expense of another brand, but at the same time does not take away part of the traffic, as it would be when launching advertising caseno data for competitive queries in contextual advertising.
After all, with such cooperation, the business develops at the expense of another brand, but at the same time does not take away part of the traffic, as would happen when launching advertising for competitive queries in contextual advertising.
A game is being played in which there are no losers.
Important: When choosing a partner for cross-marketing, pay special attention to the coincidence of the target audience , values and positioning .
For example, if a company is actively concerned about the environment and promotes this on its website, but chooses a supplier of petroleum products as a partner, this will go against its values and alienate the audience.