What are LinkedIn Message Ads?
LinkedIn Message Ads are an indispensable, high-performance tool for B2B marke south africa mobile database ters looking to reach their target audience directly. This practical guide will walk you roger cdc marketing director / new product development through everything you need to know about message ads, from the basic definition to advanced implementation tools.
With LinkedIn Message Ads, you can send direct messages to your pro singapore data spects through LinkedIn messaging. These messages are a call to action. They are native, meaning they are designed to fit well with regular LinkedIn messaging.
How do I tell the difference between an ad in a message and a regular message on LinkedIn?
If you go to the “Messages” section on LinkedIn, you may notice that some messages have the word “Sponsored” in the preview on the left side. These are Message Ads.
What is the difference between in-conversation and in-message ads?
Both are a form of sponsored messages through LinkedIn.
- Message ads consist of a targeted message with a single call-to-action button that leads to a landing page.
- Conversational ads consist of a targeted message with multiple call-to-action buttons that can go to a landing page, open a lead form, or provide additional information in follow-up messages.
Why use Message Ads?
According to LinkedIn research, Message Ads have higher engagement and response rates compared to traditional email marketing . While Mailchimp’s average open rate is 21%, LinkedIn reports an average of 50%.
From our experience running multiple messages for a financial services client, we saw an impressive average open rate of 56.69%, which is in close line with LinkedIn benchmarks.
What objectives can I use when running a message ad?
Message ads can only be created using the Website Visits, Website Conversions , or Lead Generation objectives. I most often use the Website Visits objective