The meta pixel is an interesting tool that gives us extraordinary power. With its help, we can find out which Facebook and Instagram users visited our site and how they behaved there . So, if you are really serious about paid promotion on Facebook and Instagram, you should pay extra attention to the pixel.
What is the Meta pixel for?
If the Meta pixel is set correctly, it can tell us how many users visited the website, or even started with a purchase or order of services, or ended up at the very gate of your checkout. However, it is important spain whatsapp number data to say that the pixel does not collect specific data about individual users, but collects general data. So you certainly won’t know from it whether Jan Novák or Jana Nováková bought from you yesterday at six in the evening, but you will find out that 2 people bought from you yesterday. Pixel also doesn’t just collect analytics data, it can do a lot more.
Its main advantage is the subsequent use of this data to target ads. Thanks to the pixel, you can create your own circles of users , which will allow you to target paid advertising to those users who have already visited the website . Or for those who put the product in the basket, but in the end changed their mind about the purchase. And that’s a pretty good marketing weapon, don’t you think?
But there is one small inconvenience. Meta pixel measures data using marketing cookies. For the collection of which every single visitor must give you active consent on the cookie bar. If you do not click consent, the pixel will not start measuring his visit and such a visitor will slip out of your data. But you don’t have to worry, Meta h profiles on other social networks as already devised a solution for this situation as well, which we will cover at the end of this article.
In order for the Meta pixel to work properly, it is important spam data that it is set up flawlessly . You can leave this in the hands of your website administrators, but feel free to tackle it yourself. It only depends on your abilities and the platform used for creating a website or e-shop.
Meta pixel settings
While previously the Meta pixel was located and set up in the Business. Manager in the Data Sources section and the Pixels tab , now you can find it in the Datasets tab . Meta changed the display method in 2023, when it moved web events, application events and offline events to one place. The entire setup process thus begins in the Meta Event Manager. Where on the left click on Connect Data Sources and select Web . Give the data set a name (we recommend using the same name as my company account) and click Create.