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lead google ads simplifies conversion tracking with new tag manager feature

Google Ads has introduced new form tracking in Tag Manager, which allows for code-free creation of events for submitting lead forms.

Google Ads is introducing a revolutionary new feature in the form of code-free form tracking directly in Google Tag Manager . This update opens up new possibilities for advertisers to measure conversions effectively and flexibly without having to intervene in website code.

How does Google Tag Manager (GTM) work?

Google Tag Manager is a free tool from Google that allows youlead google ads simplifies to manage tracking afghanistan mobile database codes (called tags) on websites without having to edit the source code . It works as a tool for deploying and managing scripts , for example for Google Analytics, Facebook Pixel, Google Ads conversions and other tracking or marketing tools.

Goodbye, manual coding!

Previously, tracking lead form submissions was a complicated lead google ads simplifies  process that required programming knowledge and manual code implementation. A newly introduced feature in Tag Manager elegantly solves this problem. Advertisers can now set up conversion tracking using an intuitive interface, significantly speeding up and simplifying the entire process.

Key features that will make your work easier

The new features offer advertisers several key benefits:

  • Code-free event detection: Forget complex coding. Tag Manager now automatically detects form submission events, making it easy and quick to set up conversion tracking.
  • Flexible form submission tracking: The new feature allows you to singapore data track submissions of different types of forms, whether they are contact forms, order forms, or other types of lead capture forms.
  • More URL comparison options: With improved URL comparison options, advertisers can track conversions across different form and page variations.

Why is this update important?

Conversion tracking is key to the success of any advertising campaign. It allows advertisers to measure the effectiveness of their PPC ads  and optimize them for better results. A new feature in Tag Manager makes conversion tracking accessible even to advertisers without technical programming skills. Thanks to this, they too can fully utilize the potential of Google Ads and maximize their return on advertising investment.

How to get started with codeless form tracking?

  • Update Tag Manager: Make sure you’re using the shopping data latest version of Google Tag Manager.
  • Create a new tag: In Tag Manager, create a new tag of type “Form submission”.
  • Select a trigger: Select a trigger that wie the tag when the form is submitted.
  • Set up a conversion: Link the tag to a conversion in Google Ads.
  • Test tracking: Make sure tracking is working properly by submitting a test form.

Conclusion

The new code-free form tracking feature in Google Tag Manager  represents a significant shift in conversion measurement . Advertisers can now easily and efficiently track lead form submissions without the need for manual coding. This update is a step forward towards an even more intuitive and user-friendly Google Ads experience.

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