It is important to prepare different content for different stages of the sales funnel

We are often ask how to influence a potential client It is important to prepare and through what channels?

There are several stages of the sales funnel:

• • Awareness is the highest level, where a potential client can only learn about the company and some solution to their problem. Here, coverage is need, because it is important to tell as many people as possible about the offer. Several tools can help achieve this goal: a company blog with SEO articles for promotion in search engines and traffic collection, social networks and media, in which, for example, Completo is also publish, and quite successfully

At the stage of already identified interest,

you can capture the attention of users through controlling directors email list social networks and automated funnels, configured in them, for example, for a brand that sells environmentally friendly some flagship product. Conducting webinars, where you can get contacts of potential clients, distributing useful material in the form of lead magnets, instructions, tables, research, etc., works effectively.

At the consideration stage , when you are already being compared with competitors, you need to strengthen your authority, which can be done with cases, presentations and links to media outlets that publish expert materials about your company.

At the intent stage , a potential client subscribes to email newsletters or a chatbot, where systematic and pre-planned communication should executive list be conducted with him.

Evaluation is a lower stage of interaction, which a smaller percentage of leads reach. To finally hook the user, you can show them case studies with reviews from companies you have already interacted with.

1. 1. At the purchase stage , even if you are sure that the client will definitely sign the contract and pay the invoice, still continue to communicate, warm up and fuel his interest using email marketing or the Bitrix CRM system (if available) with its automated funnels, which will not leave any client without attention.

1. At the upselling stage , you can also send offers by email and via a chatbot: invite them back into the funnel, to webinars, talk about your new products/services, which helps make cooperation with the client long-term and effective.

Important : at each stage of the funnel, you can use content to influence the decision-making of a potential client or an existing target audience.

What data is need to build a funnel

To build multi-level communication with the audience, it is necessary to rely on analytical data, namely:

• competitor analysis;
• target audience analysis;
• construction of CJM.

After completing these stages, you will be able to build an interaction scheme or multi-level communication with the audience.