By allowing users to share a photo or video that disappears after 24 hours, this platform has become one of the most used in the world. But how to advertise effectively on Instagram stories? We share some strategies so you can get the most out of this powerful tool.
How to advertise on Instagram stories?
Instagram is owned by Facebook, so you must use Facebook’s ad management platform ( Facebook Ads Manager ) to create your Instagram Stories ads. Learn more in detail with a guide we created at Cebra.
Select your advertising objective
What is the purpose of your ad? Remember that every strategy must have defined objectives before it is implemented, so when creating your ad, you must select the objective of your dominican republic phone number list advertising campaign. It can be to increase brand awareness, get interactions, generate traffic to your website, get conversions, etc.
If your goal is to drive traffic to your website or another page, be sure to include a valuable, trackable link .
Establish budget and schedule
Decide how much you are willing to spend on your advertising campaign and set the time period during which the ad will be displayed.
Don’t forget to review and publish – before launching your campaign, review all the details to make sure they are correct.
Horizontal Bread
Use the “horizontal panna” feature to extend your ad across the user’s entire screen. This feature makes your ad more visible to the user and therefore increases your chances of conversion.
To do this, it is important that your design is Instagram most common conversion metrics Stories visually appealing and eye-catching. Use bright colors and a clear, concise message so that users can quickly understand your idea.
Best times
Not all times of the day are equal when it comes to advertising effectiveness. Therefore, it is important that you know the best times to post your ad on Instagram stories.
Typically, users mostly use this tool outside of business hours, so you can start running your ads from 5pm to 10pm. But, make sure to test to find the best times for your target audience and Instagram account.
Share post
Another effective way to advertise on Instagram stories is by sharing a post on your stories. To do this, you need to select the post you want to share and tap the “add to story” option.
Make sure to put a striking and attractive message so that users singapore data can quickly understand the message you want to convey.
Audience segmentation
Instagram offers a tool called “audience targeting” that allows you to target your ad to a specific audience.
Use this tool to attract users who might actually be interested in your product or service. You can segment by age, sex, geographic location, among other aspects.
Use a call to action (CTA):
Calls to action are a crucial element in any advertising campaign. In Instagram stories, a CTA can be a phrase like “buy now,” “visit us,” or “subscribe.” An effective CTA can improve the conversion rate of your advertising campaign and guide the user to take the desired action.
Don’t forget to also add text and interactive elements: Instagram Stories stickers, emojis and others to make your ad more attractive and eye-catching.
Analyze the results
Once your ad is live, use Facebook Ads Manager’s analytics tools to track your ad’s performance. This will give you insights into reach, impressions, engagements, and other important metrics.
Remember that experimentation is your teacher, try several different ads (in terms of design and content) to measure which one performed best.
Measures the relevance score of the ads. The higher the relevance score, the less the ads will cost.
Instagram stories size
The recommended size for Instagram Stories is 1080 x 1920 pixels with an aspect ratio of 9:16. This vertical format is ideal for making Stories take up the entire screen on mobile devices and display properly on the platform.