Open any social network today inside Influencer and you’ll see: influencer marketing has taken over online content. That’s why advertising through content creators can no longer be seen as a mere exchange or a simple story. Brands are investing heavily in this strategy: in 2023, the number of brands investing more than R$1.5 million in these actions doubled, according to YOUPIX.
But why invest in influencer marketing in 2024? The answer lies in the power of influencers: individuals who, in the online world, gain followers who trust and value their opinions . Through them, you can connect your product or service to an already qualified and segmented audience.
In this guide, you’ll find everything you need to build a successful influencer marketing campaign in 2024.
Consumer priorities and perceptions
Choosing an influencer is just one part of the equation for a successful influencer marketing campaign. This is because several factors impact the outcome, and one of the most important is understanding the audience’s preferences and perceptions.
Understanding consumer phone number list priorities is essential to ensuring that a brand’s message is communicated effectively. Therefore, brands that invest in understanding their audience and building authentic relationships achieve good results.
To help you better understand this scenario, check out the main insights from the research on influencer marketing “ Who Influences You? ”, carried out by MindMiners and Youpix, released in 2023:
- Social media is the most used channel by 94% of respondents to follow influencers.
- 59% of people interviewed how to turn limitations into opportunities indicate that one of the reasons for following an influencer is because of their fun and engaging content;
- On the other hand, 54% avoid following influencers involved in controversies;
- 49% of respondents prefer the influencer to publish content every day; preferably unpretentious posts, without a lot of production behind them;
- 40% agree that if a product/brand is used by an influencer, they feel confident in using it too.
The research also reveals an important insight into influencer marketing. A celebrity, even with a strong social media presence, is not an influencer . But why is this?
Influencers build their fame and relevance through the production of content on belize lists social media. This process generates identification and closeness, sharing their personal lives and creating authentic content. Therefore, it is not necessary to choose a famous person for your brand’s influencer marketing campaigns.
Strengthening Consumer Trust with Influencer Marketing
One of the paths to credibility is originality . People connect with those who are authentic, with those who demonstrate personality and their own voice.
He knows how to communicate with them, and this legitimacy of the conversation is the basis for a strong and lasting relationship.