About the client: a large company Increasing the number of subscribers producing siding, facade panels, and gutters.
Target audience: dealers, foremen, designers.
Objective: to increase the number of subscribers by 10% from the previous period. Reach is good, but rather ephemeral and depends on the amount of funds invested in advertising, and subscribers say that you have relevant content, the target audience is chosen correctly, and they are interested in what you broadcast.
Social networks used: VK, Telegram, Zen.
Promotion methods: relevant content, paid traffic, seeding.
What is shown through social engineering directors email lists networks: the product and its advantages, technical characteristics, etc. In this way, we close the pain points and objections of the consumer, which allows us to speed up his path through the sales funnel.
The main content includes:
- methods of working with products (installation, assembly, etc.);
- information materials about the product;
- differences between product lines;
- methods of product placement;
- comparison of products by characteristics. For example, which one is better to choose under certain weather conditions.
The example in the image above shows different types of products: what types of facade panels there are, what they look like, what result the client will receive, “nothing falls off, no joints are visible.”
This approach brings the following results:
The number of subscribers in Telegram has generative ai promises to elevate grown due to seeding, which indicates that the right groups were selected, the right target audience was found, they subscribed to the Client’s channel, stayed with it and show a high level of engagement.
This means that she is interested in the content being broadcast, and you can continue interacting with her: sending out newsletters, transferring whatsapp data communication to a chat bot, and more, in order to gradually warm up subscribers and lead them to a deal.
In Zen, the most important thing is to read to the end. The statistics shown indicate that the articles are relevant, they cover some pain or objections of the audience. Remember that you can work with the sales funnel, put utm-tags, track everything and direct the client, for example, to your site.
Case 2. Development of a VK group for a manufacturer of home cleaning products
About the client: a large company manufacturing home cleaning products.
Target audience: sellers (retail chains, online stores and others).
Task: create a group on VKontakte and develop it, gaining 5000 subscribers.
Social networks used: VKontakte.
Content: product materials, reviews, informational materials, as well as entertaining and useful. Aimed more at the B2C segment, the end consumer.
Used: