Forget roadside billboards, expensive advertising campaigns or buying email databases. Fossilized “outbound” marketing tactics are too expensive and ineffective. If you want to turn your business into a money making machine , then you will have to start caring.
Inbound marketing is about a real relationship with the customer
It’s about offering them added value in the form of content, entertaining them, taking an interest in them. When you do m oman whatsapp number data arketing well, you don’t need to pray for every lead , the customers will come by themselves . And happy! Word of your expertise, helpfulness, and willingness will spread like a contagion. Let’s imagine inbound marketing as we do it .
Inbound marketing is not a revolutionary innovation in the online marketing world, it is actually a long-proven model of customer acquisition . It is rumored to be the most effective method of internet marketing. How is that possible? Unlike classic methods of promotion (TV advertising, flyers, billboards…) the focus is not on the brand or product, but on the customer and the solution to his needs . The basis of inbound marketing is communication with the customer, but two-way. So it is not just a develop an effective link building strategy bout sending a message, but the customer’s reaction is now also required .
Inbound marketing turns a stranger into a customer and a customer into a satisfied customer. All this thanks to well-designed, brilliantly created and attention-grabbing c resource data ontent served at the right time and place . Content marketing is therefore an integral part of the entire inbound marketing process .
How about inbound marketing?
The Inbound Marketing process has 4 basic phases:
Attract: At the beginning of the cycle, we hunt in crowds of unknown people and try to attract them. Content plays a big role in this phase, blogs and magazines , optimized websites and social networks play a major role . Sometimes marketers can help with PPC campaigns or other types of paid advertising, but content is still king .
Convert: A fish caught the bait in the form of interesting content. An unknown person becomes a website visitor . This needs to be moved further in the so-called life (or, if you prefer, purchase) cycle of the customer and converted. Conversion in this case means any customer action – leaving a contact. For example, an e-book download in exchange for an email contact.