There are marketing gimmicks that work for businesses of all sizes. Tricks will help you save when forming a marketing budget. 1) Barter exchange or in-kind exchange of goods. This trick is gaining popularity and value. For example, you have a hotel and you ne advertising in the regional press. Thus, newspaper employees can be offer free hotel stays during business trips in exchange for advertising in their newspaper.
Such an exchange can also take place between several companies
It is important that all benefit from it. 2) General advertising funds. Advertising costs can be ruc by co-advertising with a partner or supplier. It is not chinese australia necessary to advertise several different services, but you can put the logo of the company you cooperate with and ask to pay at least one fifth of the advertising costs. 3) Agreement with an advertising intermiary regarding payment from inquiries receiv or orders receiv.
This means that the advertising intermiary
Is paid for the brought customer, but if the same customer buys again, the intermiary does not have to pay anymore. It is like a network of referrals you only need to recommend the messenger in which the intermiary is interest. 4) Measure the effectiveness of advertising. If you have advertising on television, radio, in the press, on the Internet, be sure to measure the effectiveness of that advertising tool.
The effectiveness of online advertising can be measur easily
It is more difficult with radio or print, but you can do this by adding a new phone number for inquiries or a unique web address to the bulk lead advertising message. 5) Buy advertising space at the last minute. For example, if the newspaper is publish the next day and there is still free advertising space in it, the mia company will sell that space very cheaply. Remember that many advertising rates are just eye candy, so don’t be afraid to negotiate. 6) Ruce advertising time, but increase the number of clips.