Did you know that 70% of internet users who use a search engine do not enter the phrases that most websites optimize for into the search form?
These 70% of users are entering a query with low search volume . Words that are not searched for often are called long tail . These many phrases are often overlooked by website owners who do not optimize for them or mention the topics on their websites.
What is a long tail?
Long tail is a group of keywords with low search volume . They pakistan phone number data are not all multi-word combinations. A long tail word can also be a single word. What matters is how many people are searching for it.
Most people don’t know how to longtail
I often hear from people that they don’t optimize for low-ranking keywords because it wouldn’t be worth it. However, these website owners and administrators don’t realize how much competition there is in search results for that keyword and how easy it is to rank well for those keywords.
How do I find suitable longtail keywords for my industry?
It is best to use one of the databases provided free of charge by Seznam.cz and Google.cz. Google offers the Keyword Planner tool within the Google Ads service , within the PPC system Sklik.cz you can use Keyword Suggestion , or all data is aggregated by tools such as Marketing Miner . Using these tools, you can get a list of words after a while , most of which (the less searched ones) will fall into the long tail.
Why care about the long tail?
The competition overlooks it and you have the chance to real estate marketing: the importance of sac on social media quickly reach the top position in search results thanks to low competition .
Often, just creating good content is enough . You can rank well without having to build backlinks. No one else is writing about the topic.
It’s generally better to direct visitors directly to your main website, but often there will be a topic that doesn’t fit on your main presentation, or simply doesn’t have the space for it.
How do I find suitable longtail keywords industry?
The first option to rank your site high in search results for a long-tail keyword is to create new content . There are a few basic ways to add content to your site without disrupting the clarity and structure of your site. Not all strategies are suitable for every type of site:
Article Creation – If you already have a magazine, blog, or article site, use it. Others will have to create one. Thanks to its structure, it is possible to insert articles on different topics into such a content section, each of which can be optimized for a different keyword.
Expand your content – Did you find an interesting set of words hong kong data during your keyword research that you’re not yet targeting? Maybe your site is missing a topic that interests Internet users. Expand your website with additional information or offers.
Editing existing content
How do I find suitable industry?
Expanding text and providing more detailed information on your pages – If you improve your content, search engines will notice. A page with an image and price of a product or service does not tend to rank high in search results. However, if you add interesting information and work on the content, the search engine robot may change its mind.
Using more appropriate words – You may have noticed that you speak a little differently than others. If you call things differently than your customers, you may not see any sales even after diligent optimization and high rankings. A classic example of using inappropriate words is refrigerators and freezers. Experts call this white good a refrigerator, but to end customers it is a fridge. If you are an e-commerce store targeting households, what will you call this product?