Google Maps is the easiest way for searchers to find local information. It’s also an equally effective way for businesses to get noticed.
But the question is how to rank better on Google Maps to denmark whatsapp number data attract new customers and increase revenue, especially when 71% of small businesses already have an online presence.
The good news is that it’s not that difficult. All you need is the right guidance and you’ll find yourself at the top and getting more business.
The first step is to master Google Maps SEO. This guide will provide you with a step-by-step overview of how to rank better on Google Maps and increase your business’s local visibility to potential customers.
Let’s get started.
What is Google Maps?
Developed by Google, Google Maps is a mapping service that connects featured snippets customers with businesses by providing users with street-level locations, directions and images.
Users can search for businesses in a specific area and Google Maps will show them the most relevant results. As a business owner, you should optimize your business listing for Google Maps. This will help you build a stronger online presence, ultimately driving more foot traffic to your business.
Let’s say you own a small coffee shop that serves delicious coffee. But customers find it difficult to find because it’s hidden away on a side street. By optimizing your coffee shop’s listing on Google Maps, you can increase brand visibility for potential customers. And this can lead to a significant increase in foot traffic.
Why it is important to appear on Google Maps
Getting the top three spots on the Google Maps listing, also known as the Google Maps Pack, on the search engine results page (SERPs) improves your online presence. It helps improve website visits, inquiries, signups, and other conversions based on your business and product offerings.
As a key element of local SEO, Google Maps spam data gives you the opportunity to reach potential local customers and customers who are likely to make a purchase. The benefits of ranking higher on Google Maps are the same as ranking higher in the SERPs . This includes:
Increased visibility : 93% of consumers used online searches to find a local business. 34% did so daily, and 73% did so weekly.
More sales . 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.
Faster conversions . Google Maps results are interactive, allowing customers to take direct action from the ad itself. This ultimately leads to faster and better conversions.
Google Maps ads are interactive because they show users your business’s phone number, email address, website URL, and physical address. This allows potential customers to interact with your business in a way that suits them best. This increases the chances of a sale.
Google Maps SEO Ranking vs Local SEO Ranking
Both Google Maps SEO and local SEO are important tools for business owners. Whether they are looking to increase their online visibility or drive more traffic to their store, there are some key differences between the two, however.
Google Maps SEO focuses specifically on optimizing your business listing on Google Maps. This is done to maximize brand exposure and ranking within Google Maps search results.
While local SEO takes a more comprehensive approach that includes optimizing the website and online presence of the business. This way, the business can rank higher in the local search results of various search engines including Google. This will help you gain better visibility and ranking in local search results, which has a wider reach compared to Google Maps.
Here are some examples between the two terms:
Local SEO also focuses on area-specific information such as your business name, address, and phone number, collectively referred to as NAP.
Google Maps SEO and local SEO have different goals, but when used together, they can significantly increase your business’s visibility and attract more customers.
How to rank better on Google Maps – Step by step
Here are nine steps you need to take to rank higher on Google Maps:
Step 1: Add your business to Google Maps
The first step to rank higher on Google Maps is to have a business listing on Google Maps.
If you already have one, you can skip to step 2. If you don’t have a business listing or are unsure, just follow the steps below:
Open Google Maps on your computer or smartphone.
Enter your company name in the search bar.
If your business appears in the dropdown menu with the location next to it, you have a business listing. If your business name doesn’t appear, you’ll see an option in the dropdown menu to Add a missing location . Click on it.
Follow the on-screen instructions. This mainly involves filling out basic business information such as name, category and location.
Adding your business to Google Maps is incredibly easy, so it’s always best to check and make sure your business listing exists.
Step 2: Claim and optimize your business listing on Google Maps
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The next step is to claim and optimize your Google Business Profile (GBP), formerly known as Google My Business (GMB).
It is important to know that creating a business listing is not the same as claiming it. While the former requires you to provide the link, category, and location, the latter will make you go into more detail about your business. The important thing here is that the more information you include in your business listing, the more chances you will have of appearing at the top of Google Maps.
You cannot continue with the other steps without claiming your business listing. GBP also tells Google that your business exists. The information presented here is assumed to be accurate and of the utmost relevance.