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How to Name an Online Store? Tips, Examples, and Common Mistakes

Coming up with the perfect name for your online store on your own can be as difficult for an entrepreneur as it is for a Buddhist to learn Zen. But you can consider yourself enlighten if the name you choose for your online store is logically sound, hints at something tempting to the target audience (best prices, discounts, exclusive, wholesale, trust, status, other goodies), pleases the ear, is instantly memorable, and also distinguishes you from dozens of similar ones.

 

structure of the article

 

Typical mistakes made when choosing a name

How to Name an Online Store? 9 Tips to Make Your Life Easier

Ideas to consider: successful examples from different niches

But how to come up with it? After all, a consonant domain name will also be register under the future name. Some will ne weeks of brainstorming by a whole team of marketers to select the best options, and someone, inspir by an apple, will name their corporation Apple 

In any case, choosing a name for an online store should not become a stumbling block on the path to business development. We will not buy telemarketing data offer a list of ready-made solutions for you in this article, but we will do something more – we will reveal to you the main subtleties and secrets of naming.

Typical mistakes made when choosing a name

When choosing a name for an online store, website owners make many mistakes, among which the most common ones can easily be identifi. Carefully read their list so as not to step on the rake, which has already fallen victim to dozens and hundrs of other people.

Lack of logic and meaning. This is the main “problem” of many names that cause bewilderment and rejection in the potential consumer audience. The laurels of Apple with its recognition do not give rest to many, but what is allow to Steve Jobs is not allow to a site selling wholesale socks. Of course, you can call such an online store Pear or Pineapple, but do not expect that buyers will appreciate it.

Excessive length of the name . It is no secret steps to creating an effective email strategy  that a short name is easier to remember. That is why you will not find a free option shorter than 5-6 characters in international domains. The only exception that allows a long name for an online store may be an extremely narrow specialization of the resource, when a key request is add to the domain.

Difficulty of perception and memorization . Even a short name or abbreviation should still be associative, and Gradstroykhimprominvest is not an option at all.

Using numbers and hyphens . Аqua-798-shop is a name that doesn’t tell your potential customers anything. 

Pronunciation ambiguity and transliteration errors 

The ideal name should be written the same way it is  awb directory pronounc, so that its perception by ear does not work against you. The name Aqua 24, for example, can be written as aqua24, akva24, aqva24, acva24, or even akwa24. Hissing sounds and vowels that look cumbersome in writing should be avoid altogether. 

Questionable humor and inappropriate playfulness 

If your store does not sell jokes for pranks, fancy dress costumes or cheap goods like 1000 and 1 small change, you can hardly afford frivolity in naming. For successful 

  • Negative coloring and negative meaning . Anti-kvashka can be includ in the “rejection list” for this reason, as well as the words down, mini, nazad. 
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