In order for the traffic received from How to get relevant media advertising to be targeted and of high quality, such advertising must be:
complex : the launch of media advertising should
Be carried out together with other. A events to pr directors email lists attract . A the audience, that is, outreach, warm-up, lead-generating activities. For example, through a promo video, you can tell more about the brand, show cases to those who watched 75% of the video, and make an offer in a search engine or social networks to those who read 90% of the case page.
As a result of launching cascade retargeting using the audience that saw media advertising and expanding targeting, the Client received a +76% increase in coverage in the off-season compared to last year at +/- the same cost, a +36% increase in searches for branded queries from those who saw media advertising, and a +67% increase in the number of conversions from the site.
stable : media advertising has a “delayed effect”. That is, the user sees the ad, but does not necessarily perform the target action predictive analytics and audience segmentation at the same time. Therefore, the longer the launch of such advertising lasts, the more noticeable the effect of it will be.
Advertising usually follows the path of narrowing targeting to solve its main task, filtering out “unsuccessful” audiences, sites and whatsapp data requests. Media advertising works to increase the recognition of a product or brand and the amount of information about it and, therefore, interacts with a wider audience.
Ways to Increase Reach for Manufacturing Companies
There are several life hacks that will allow even manufacturing companies working in complex B2B to increase the reach of their advertising campaigns.
Using different channels
To expand coverage, in addition to online promotion, you can consider “classic” channels: outdoor advertising, TV, printed publications, and others.
The image below shows a brief description of the channels:
The main difficulties when using such channels are narrow targeting and “poor” analytics. Therefore, they are suitable mainly for brand promotion or increasing loyalty and can be effective at some stages of promotion.
As we have already noted above, to maximize the effectiveness of media advertising, promotion must be comprehensive.