At the top level of warming up, the main How to evaluate the effectiveness metric is coverage. First of all, it is necessary to tell as many people as possible about the company and product for a minimal budget, attract and convert leads who have entered the MQL on the website or landing page (we can interest them with the help of lead magnets) and, naturally, with the help of warming up mechanics, increase brand demand.
At Kompleto, we create content with the help of a large number of people
Involving our colleagues in production, right hr directors email lists up to the founders of the company, we write a lot of articles, we blog on VC, in Zen, we partner with the media, we hold a large number of events both within Kompleto itself and we participate as experts in external events and we shoot a huge pool of video content.
We structure the content and write down the topics so that they are displayed in search results, indicate the responsible employees from what home office technology do employees really need? the production side so that the content is expert, and those who will help from the marketing side, we indicate the dates on which this content should be ready and what result was obtained:
Thanks to this approach, our website traffic in 2024 compared to 2023 increased by 10%, and qualified leads increased by 30% in the first quarter and by 73% in the second quarter.
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Without warming up there are no sales
Warming up the audience in B2B is a must, lead executive list generation alone will not be enough, at some point, using only lead generation channels, you will hit a ceiling.
When developing a communication scheme with the audience through digital channels, be sure to take into account analytical data. Analysis of competitors and target audience, compilation of CJM will help you understand how to properly communicate with your target audience.