Understanding all the features of Google Analytics 4 (GA4) is essential to getting the most out of it. This will allow you to configure the tool to analyze your data accurately and effectively. It will also allow you to draw the best conclusions for designing, reorienting, and defining digital strategies. GA4 users can configure many features, including custom dimension aidan kingerlee pepsico us brand marketing director – ? pepsi s, which allow for more detailed and personalized data analysis.
What are dimensions in GA4?
In Google Analytics 4 , dimensions represent qualitative attributes of your data. They are used to describe your data and are often expressed using text or categories rather than numbers. Dimensions help you better understand the context and details of user behavior on your website or app.
Examples of dimensions include:
- Source/medium : Indicates where the traffic is coming from, for examp vietnam data le whether the user came via organic search, paid PPC advertising , or a direct link.
- Event Name : Displays different types of events, such as clicking a specific button, watching a video, or subscribing to a newsletter. These events document user interactions with your content.
- Country : A dimension that shows what location the user is from.
- Device : Determines whether the visitor is using a mobile phone, tablet, or computer.
Dimensions in GA4 give you insight into how visitors behave and interact with your website or app, allowing you to more effectively analyze the performance of individual elements.
When you create a GA4 account, the tool automatically pre-configures a broad list of dimensions by default.
However, if this is not enough to analyze your strategy and you need to analyze attributes in more detail and specifically based on your website goals, you can create your own dimensions.
Events and event parameters
To understand custom dimensions and how to create them, you first need to understand some GA4 concepts – events and parameters . Events are metrics that allow you to measure specific user interactions on your website, such as a page load, a link click, or a form submission.
Event parameters are additional data that provide information to the website about these events (i.e. additional information about how users interact with the website).
There are two types of event parameters in GA4, depending on how the tool captures them:
- Automatically collected parameters: These parameters are pre-configured by GA4, which automatically captures a set of parameters (e.g. page_location, page_referrer, or page_title). Google provides a list of all these automatically created event or extended measurement parameters.
- Custom parameters : These allow you to collect information that is not captured by default. This applies to recommended events and custom events that require custom settings.
What are GA4’s own dimensions?
Custom dimensions are attributes that allow you to describe and collect data in your own way. Essentially, they are parameters that you create in