If you post videos and want people to watch them for longer, you share the same goal with TikTok. That’s why it’s a shame when people look for ways to “hack” TikTok’s algorithm just to increase the number of likes guatemala mobile database and views. There’s no need to trick it – just understand how the TikTok algorithm works. When you understand its basic principles, you’ll know what and when to post to maximize your chances of going viral. Instead of gimmicks, focus on strategic content planning and TikTok will become an effective tool for increasing your reach .
Let’s delve into the secrets of TikTok’s algorithm, see how it suggests videos to individ claire hayes director of marketing ual users, and find ways to get your content on the screens of more viewers.
What is the TikTok algorithm?
TikTok’s algorithm is a recommendation engine that decides which v pam data uggest to individual users. In TikTok, recommended videos appear on the For You Page (FYP) when you first open the app.
Each user’s For You page is unique and changes over time. TikTok pays attention to what videos you watch, where you comment, and what accounts you follow. Each interaction is another signal that the algorithm uses to improve your FYP – showing you videos you’re likely to like, while removing videos you won’t like from your feed.
How does the TikTok algorithm work in 2024?
If you’ve ever sent a friend a link to a cake recipe because you remembered they like to bake, you’ll understand how the TikTok algorithm works.
TikTok’s own algorithm is, of course, infinitely more complex. It analyzes thousands of signals to determine which videos belong on your FYP. Let’s take a look at some of the most influential ranking factors .
Factors TikTok uses to rate content
We’ll probably never know what all of TikTok’s ranking factors are, but thanks to this post from TikTok itself, we have an idea of a few ranking categories.
Interaction with users
Your behavior on TikTok is the most influential signal to the algorithm. Whenever you like a video or follow a certain account, TikTok uses this to further understand your preferences.
These are some of the user interaction signals that TikTok tracks:
- Watching full videos
- Monitoring or hiding accounts
- Liking or sharing videos
- Commenting
- Report a video as inappropriate
- Adding videos to favorites
TikTok also uses who you are and what interests you when you first join the app to suggest videos.
Other users’ interactions with a video can also determine whether it gets featured on your channel. If a post is watched and liked by many people