Marketing activities aimed at attracting how CRM helps manage marketing potential customers, establishing contact with them and stimulating interest in the company’s products or services help not only increase the overall number of leads, but also improve their quality, facilitating successful subsequent conversion into buyers.
Yulia Pyankova, head of the CRM and Integrations unit at Completo , has prepared an overview of the functionality of CRM systems designed to improve the effectiveness of marketing campaigns, increase customer loyalty and lead generation efficiency, and optimize business processes related to promotion.
Basic “advertising” functions of CRM
CRM systems (Customer Relationship Management) provide vp security email lists a set of tools and capabilities for collecting, analyzing and managing data on potential and existing clients.
For example, they help automate the process of audience segmentation, content management, email newsletters, make customer interaction tracking more transparent and obtain analytics in real time.
But first things first.
Audience segmentation
The better you know your customers, the with the rapid development of the internet more personalized your offer can be, and the more relevant communication can be that is interesting and beneficial to both parties.
In order to accurately divide the audience into groups according to various criteria (demographic data, behavioral characteristics, interests, etc.), CRM provides the ability to:
- create segments using various filters and conditions, such as age, geography, income, etc.An exampe of such segmentation. Image from the author’s archive
- manage them, that is, save and update segments automatically based on changing customer data;
- develop and implement personalized marketing activities, creating content for each target audience, which increases the effectiveness of marketing campaigns in general and improves interaction with specific clients and their groups in particular.
Contact and Lead Management
It’s impossible to communicate effectively with caseno data your customers if your interaction history is fragmented.
CRM helps:
- organize the customer base itself: centrally store data on potential and current customers, including contact information, communication history and other important information;
- automate the collection and processing of leads, for example, through integration with web forms, landing pages, or by importing data.