learning. Google Analytics 4 (GA4) now offers an easier way to manage key events with the “Mark as Key Event” and “Create Key Event” features. These tools use machine learning to automatically identify import canada mobile database ant events, eliminating the need for tedious manual setup. The features are available across all GA4 properties and enable more efficient tracking and more accurate reporting of key user interactions. This update significantly simplifies analytics and saves time when setting up important metrics.
Google uses about 40 signals to determine canonical URLs
Allan Scott from Google’s “Dups” team explained on the Search Off the Record podcast how Google handles choosing a root URL for duplicate content . Google looks at around 40 different signals, including canonical tags, redirects, and more. While strong signals like canonical tags and redirects typically determine the root URL, they can be overridden by other facto joe welsch dir marketing/public relations rs if there is a conflict. To minimize duplicate content issues, Google recommends consistently implementing canonicalization across your entire site. This best practice ensures proper indexing and improves SEO effectiveness. Duplicate content is a common problem for search engines because many websites have multiple pages with the same or similar content.
Google recommends optimizing crawl budget by hosting resources off the main site
Google recommends hosting web resources such as images, scripts,turkey data and styles on CDNs or subdomains to maximize crawl budget for the main site. This approach helps improve indexing and website performance because Googlebot caches resources for 30 days regardless of HTTP settings.
At the same time, Google warns that blocking resources in the robots.txt file can negatively impact the ability to render and rank pages. The recommendation was published as part of a new series, Crawling December , which reveals lesser-known aspects of web crawling. This first post highlights the importance of effective resource management for better indexing and SEO results.
Conclusion
December’s PPC and online marketing news highlights continued developments and innovations that make campaign management easier and performance better. Whether it’s new tools or advances in artificial intelligence, these changes present opportunities for more effective targeting and optimization.