- Seller Ratings : This metric provides information about custo nepal mobile database mers’ overall experience with the store, including shipping, packaging, and customer service .
- Product Reviews : This type of review is tied directly to individual items and includes aspects such as quality, functionality, and customer satisfaction .
- Display in ads : Ads can now show no ratings, only one rating, or both ratings at the same time .
Why is this change important?
This update introduces a new way for merchants to in usa data crease customer trust and improve the visibility of their products. Combined ratings can provide a more comprehensive picture of the shopper experience, which can help increase conversions and gain a competitive advantage .
Recommendations for advertisers:
If you’re using Google Shopping ads, it’s a good idea to focus on improving your ratings for both your products and your overall store experience. Higher ratings can make it more likely that customers will choose your product, especially when reviews from other shoppers are available. This change is another step toward greater transparency and trust in the Google advertising ecosystem, which should benefit both merchants and customers.
Google Ads Editor 2.8 enables image generation using artificial intelligence
Google Ads Editor 2.8 brings AI-powered image generation , improv deb kling director of commercial marketing ed performance tools, and more, while also ending support for older versions.
Key updates:
- Artificial intelligence image generation from text prompts.
- Possibility to export to Google Sheets.
- Resizable error pane.
- Support for branded guidelines for Performance Max.
- Image cropping tools.
- Improved video controls.
The latest version brings significant updates to help you manage your campaigns more effectively, including AI-powered tools and improved campaign controls.
Google changes Demand Gen audience categorization to “signals”
Google has redefined Demand Gen campaign audiences as “signals” instead of targeting parameters, a change that has been noticed by industry analysts.
This means that audience and age targeting now appear as “signals” in the user interface. Google’s algorithm can use these signals to optimize ad delivery, but it doesn’t limit display to defined audiences. While this allows for a broader reach, it also gives advertisers less control over who sees their ads. This is a setting that kicks in when you turn on “optimized targeting” — a setting you already had control over.
YouTube expands short film monetization, adds new analytics features
New brand partnerships and YouTube analytics for Shorts help advertisers connect with creators and gain better insight into performance. YouTube is introducing creator-driven brand partnerships for Shorts and introducing improved Data Story cards for better performance tracking. Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands. New Data Story feature provides 24-hour performance insights. Also testing a “Most Relevant” comments filter to improve creator and viewer engagement
YouTube’s new brand partnership features for Shorts allow brands to connect directly with popular creators, especially since creators can now easily pitch, expanding the possibilities for sponsored