Major changes to the Google Shopping platform will make it easier f barry steward senior vice-president of sales & marketing or customers to navigate the offer and bring a faster and more efficient shopping process.
Key news in Google Shopping:
- New homepage – features a personalized selection of products and vid turkey data eos tailored to your shopping preferences.
- “Offers” page – a new tab with personalized offers based on your shopping behavior.
- AI and augmented reality – for example, allows for virtual trying on clothes, which speeds up purchasing decisions.
AI at the heart of the new Google Shopping
The new version of Google Shopping goes beyond classic product listings, using artificial intelligence to provide concise product summaries that recommend key factors to consider when shopping. With the addition of advanced categorization, products are organized more clearly, making it easier to find specific items. Dynamic filters allow for even more precise searches – by size, availability or proximity to a retailer.
Now, when searching for products in the new version, Google displays options on both mobile and desktop, with an optimized selection of matching products.
Additionally, Google has added augmented reality (AR) tools that allow customers to virtually try on clothes or accessories, making it easier for users to imagine how a product will fit them.
Personal shopping experience
One of the most notable changes is the new personalized Google Shopping homepage, where users will see a selection of products and videos tailored to their previous shopping behavior. The platform now places more emphasis on inspiring users, not just on the purchase itself.
With the new platform, shoppers can easily pick up where they left off. They can quickly return to their saved products, offers, and categories, allowing for a smoother shopping experience. For those who don’t seek personalization, Google offers the option to turn off personalized results in settings.
Easier to find the best prices
The new Google Shopping platform brings tools for comparing prices, price trends and tracking price fluctuations. On the personalized offers page, customers can browse exclusive offers tailored to their shopping interests. By clicking on the “