Google CEO Sundar Pichai told the New York Times DealBook Summit that Google search will undergo a major transformation by 2025. At the same time, Pichai expressed concerns about the sustainability of the web ecosystem a taiwan mobile database nd the future of content creators. He emphasized that Google is at the forefront of technological change and the development of a
rtificial intelligence, as evidenced by its pioneering research, inclu
ding the development of transformers – the technology that form the basis of the current AI industry. Pichai said that search is now in the very early stages of a large-scale transformation, and emphasized that Google is not just a fol ethan house director of marketing lower, but a leader whose innovations are shaping the entire industry.
Google introduces one-click event tracking in GA4
Google is simplifying analytics tracking with new one-click key event feature thailand data s in GA4 that are powered by machine learning. Google Analytics 4 (GA4) now offers an easier way to manage key events with the “Mark
as Key Event” and “Create Key Event” features. These tools use machine learning to automatically identify important events, eliminating the need for tedious manual setup. The features are available across all GA4
properties and enable more efficient tracking and more accurate reporting of key user interactions. This update significantly simplifies analytics and saves time when setting up important metrics.
OpenAI releases ChatGPT o1, the “world’s smartest language model”
OpenAI has announced a new language model, o1 , which Sam Altman calls the world’s smartest, plus a Pro tier that offers unlimited usage. OpenAI has launched what Sam Altman calls the world’s smartes
Google uses about 40 signals to determine canonical URLs
Allan Scott from Google’s “Dups” team explained on the Search
Off the Record podcast how Google handles choosing a root URL
for duplicate content . Google looks at around 40 different signals, including canonical tags, redirects, and more. While strong signals like canonical tags and redirects typically determine the root URL, they
can be overridden by other factors if there is a conflict. To minimize duplicate content issues, Google recommends consistently implementing canonicalization across your entire site. This best practice ensures proper indexing and improves SEO effectiveness. Duplicate content is a common problem for search engines because many websites have multiple pages with the same or similar content.
Google recommends optimizing crawl budget by hosting resources off the main site
Google recommends hosting web resources such as images, sc
ripts, and styles on CDNs or subdomains to maximize crawl budget for the main site. This approach helps improve indexing and website performance because Googlebot caches resources for 30 da
ys regardless of HTTP settings.
At the same time, Google warns that blocking resources in the
robots.txt file can negatively impact the ability to render and rank pages. The recommendation was published as part of a new series, Crawling December , which reveals lesser-known aspects of web crawling. This first post highlights the importance of effective resource management for better indexing and SEO results.