Interested in learning how it works? Keep reading as we’ll explain how to move your potential customers through the decision-making stages using videos on Facebook Ads.
Why use Facebook Ads videos for your sales funnel?
Compared to other types of content, videos on Facebook Ads work perfectly to capture and maintain the audience’s attention.
In 2023, Databox asked 95 Facebook Ads respondents the following question: Which ad format drives the most clicks on Facebook? And more than two-thirds (67.55%) said video content belarus phone number list drives more ad clicks on Facebook. Just over a quarter (26.47%) said they prefer images, and the remainder (5.88%) said there is no difference.
By combining this information with a retargeting strategy, you will obtain a method capable of reaching and driving your target audience throughout the entire sales funnel.
What does a sales funnel mean and how to use it in your business?
Using the funnel is useful for quickly determining what phase of the customer journey a user is in. Positioning them within one of the designated stages and guiding them towards the purchase decision.
In the following graph we present as an example a simple representation that is divided into three phases: TOFU (Top of the funnel) which is the phase to attract interested parties, how to do seo for cryptocurrencies? MOFU (Middle of the funnel) is where you have the opportunity to convert them into prospects and BOFU (Bottom of the funnel) where they can already become customers.
You may be interested in: Marketing and Sales Funnel: Hubspot bets on the Flywheel
How to use Facebook Ads videos to generate more leads?
Now, we have reached the important part of this article, below we present the dynamics:
Reactivate audiences with valuable videos
A common mistake is trying to sell your product directly to people who aren’t ready to buy from you yet. At the beginning of the sales funnel, the audiences you’re dealing with are “cold.” They’re not familiar with your business, they don’t recognize you, or they don’t yet trust what you offer. With this in mind, your goal should be to build awareness of your business.
Channel prospects with product-focused videos
Halfway through the sales funnel, your video ads are targeting people who have interacted with your business on Facebook, already know you, and have shown interest. This is Singapore Data where you need to build consideration by encouraging them to buy your products or services.
Use testimonial or reminder videos for your site visitors
Towards the end of the sales funnel , Facebook Ads the goal is to achieve conversions by encouraging people who have visited your website but have not made a decision yet.
This tactic works for businesses of any size. To do this, you need to obtain the necessary data to perform the correct analysis. We teach you how to do this in the Facebook pixel article .
Wait, there’s more!
Provide value to the customer by applying the Flywheel model
We consider the funnel to be the first part of the entire digital marketing strategy, with the difference that now, instead of completing, closing or ending the marketing and sales funnel, once we reach the bottom of the funnel, it will be necessary to put it back into circulation. In this way, while on the one hand we have achieved success, we must prepare to repeat the sale and of course, continue offering value to the customer.