Have you considered how a Facebook page can make a difference for your brand?
Through Facebook, you can attract countless potential customers, create new promotions, promote your product or service, reinforce your identity, and keep the public informed. This is why it’s very important to keep your social media page up to date .
We’ve selected 10 tips to help you manage your fan page optimally, taking advantage of the resources Facebook offers.
Post Scheduling Facebook: 10 Tips to
Do you lack time to dedicate to posts during the week?
Produce your content and schedule it ; but remember to consider the hours your audience is typically online on Facebook, based on research or past experience. This way, your page will stay updated even when you’re not there, and you’ll ensure you stay connected to people.
Do you feel your content is good and needs more reach? Do you want to promote a promotion, contest, or discount? Then it may be worth boosting your posts through Facebook’s paid service, where you can specify audiences and targeting.
Try to break away from the obvious and special database publish content that goes beyond your products and services . Also, consider things related to the company/brand, geared toward your target audience, such as motivational quotes, recipes, humor, etc.
Using different patterns in images, fonts, and text can confuse the reader.
Try to maintain consistency between your posts and your website , create a strong visual identity, and reinforce your brand’s value. And of course, this also applies to your cover and profile images, keeping in mind that it’s important to update them regularly.
Give due importance to illustrations, photographs, and also videos . And avoid posting links with text and no images. They often get lost in the timeline and don’t draw the reader’s attention to the content.
Find a new approach to the product or service measurable metrics and data ou’re offering through text, images, and videos. Capture images with different angles and compositions.
Try to use a differentiated approach—direct, humorous, engaging, and intriguing, depending on the idea—and use short videos.
It’s very important to analyze how your audience interacts with your page , in addition to creating all your content with them in mind. It’s necessary to evaluate the reach of posts, the number of likes, shares, and comments, and to see what works for you so you can invest in them. All of this can be done through the statistics panel, with data provided by Facebook Insights .
Interaction
Your audience deserves attention and care. Always strive to respond to your readers —both on your page and via inbox—and stay tuned for notifications. Even when there’s a problem or complaint, be transparent, polite, patient, take criticism constructively, and strive to improve, resolving everything clearly and objectively.
Resources
Try using your page’s tabs to promote your powder data promotions, services, and other pages related to yours (like Instagram, for example). This way, your fan page will be more complete and attractive.
1Information
Always keep your information up-to-date! Primarily the “about” section, providing key information, complete yet objective, with a brief overview, links to other brand/company websites, operating hours, etc.
Extra tip : How about placing the Facebook link or gadget on your business’s other pages or networks? This could be on your official website, blog, or online store. What matters is being visible and accessible so your audience can engage.
What did you think of the tips? Are you ready to put them into practice?