On the other side of the equation, TikTok examines certain characteristics of kenya mobile database the videos you’ve interacted with to see how they match your preferences. This is important for creators to know because these are the things we have the most control over .
Here are some characteristics of videos and posts that the a anne-sophie pionnier chief marketing officer lgorithm tracks:
- Hashtags
- Sounds
- Subtitles
Devices and settings are also user-specific actions that the algorithm spam data to recommend content . If you are registered as a user from the Czech Republic, you will see much more content produced in the Czech Republic. However, unlike user interactions, these are one-time signals that usually do not change over time.
Several device signals and settings that can nudge the TikTok algorithm include:
- Language settings
- Country settings
- Device type
Weight of rating factors
TikTok’s algorithm weighs ranking factors based on how directly viewers’ preferences are reflected. Direct user actions, such as watching the entire video, have a much greater impact than geographic location.
This means that while it’s good to know all the ranking factors, you should focus on posting content that your audience will want to watch and share.
Factors that don’t help (and can hurt) your content’s ranking
TikTok says in its post that it will not boost creators’ ratings based on past performance. Someone with a large following and previously viral videos will not receive preferential ratings over a smaller account with more relevant content.
Additionally, there are types of content that TikTok will remove (show less or not at all) from your FYP. These include:
- Videos you’ve already seen
- Content that is considered spam
- Duplicate content (for example, a second post of the same video).
- Videos with restricted content (such as healing procedures).
To be clear, some of this content will still be available if you search for it. It just won’t appear on FYP.
How to reset the TikTok algorithm
TikTok’s algorithm looks for the type of content you’ll like, primarily based on what you’ve liked in the past. Sometimes, recommendations can’t keep up with your changing preferences, making your channel feel outdated.
TikTok has created a way for you to refine its algorithm to start from scratch. Your subsequent interactions will then influence the content you see on your personal FYP.
Here are the steps to restore your FYP:
- Open the TikTok app and tap “Profile.”
- Go to the menu at the top and select “Settings and Privacy.”
- Tap “Content Preferences”
- Tap “Restore Channel for You.”
- Click “Continue” and then “Continue” again.
Once the process is complete, you cannot go back. However, only your FYP will be affected. Your “Watching” channel or profile will not change.
How to use the TikTok algorithm to your advantage?
Knowing how the TikTok algorithm works is half the battle. The other half is posting engaging content that makes it easier for TikTok to find, categorize, and suggest your posts.
1. Engage viewers quickly
You only have a second or two to grab a viewer’s attention and convince them to watch your video. Keep their thumbs from scrolling by adding something eye-catching and relevant to your audience.