Email marketing strategies that work for B2C brands

Consumers now expect the emails philippines whatsapp number data
they receive from brands to reflect their stated preferences and online behaviors. While personalization can start with a first name, this is no longer enough. Brands now need to be using permissions-based data to tailor their email marketing messages to people’s shifting preferences in real time.

But according to Klaviyo’s B2C CRM readiness quiz, only 12% of brands are creating personalized experiences across every touchpoint. Even fewer are using AI to create the kind of dynamic, personalized experiences that genuinely stand out, such as:

• Product recommendations based on browsing or purchase history
• Dynamic content that adapts based on real online interactions
• • Past purchases and shopping behaviors
  • Engagement levels (e.g., frequent shoppers vs. lapsed customers)
  • Demographics or stated preferencesLocation-based offers tailored to where someone lives
    

     Segmentation: sending relevant messages at scale

    A one-size-fits-all market research is necessary to identify your target audience
    approach to email marketing can lead to low engagement and high unsubscribes. Segmentation is the antithesis of this approach. When you group customers with similar behaviors and traits.
    With segmentation, you can send targeted messages to specific customer groups based on:

    Email automation is how marketers can make money in their sleep. Automated messages are sent when someone takes a certain action or meets certain criteria.

    Automations help brands send relevant messages to their customers at the right time without having to manually press “send.” Essential automated flows include:

    Welcome series emails to introduce new subscribers to your brand
    Cart abandonment emails to recover potential lost sales
    Re-engagement campaigns to win back inactive customers

    Mobile optimization: creating zero-friction experiences for subscribers

    As more people egypt data shop and read email on their phones, mobile optimization for email is a must. Mobile optimization means writing and designing emails that are a pleasure to interact with on a mobile phone. Must-have components include:

    • Responsive design for easy readability on any screen
    • Subject lines that aren’t truncated on mobile screens
    • Pre-header text that adds more context to subject lines
    • Clear, tappable CTAsBy setting up these automated flows, brands can nurture customer relationships while maximizing revenue.