Thus, all these models do not contradict, but complement each other. Other types of cards Other customer journey maps are also us in marketing: UJM (User Journey Map) is an analogue of the customer path that is us in the development of web products, such as websites or applications. LXM (Life Experience Map) is a customer journey map that helps you understand what your audience is passionate about, interest in, concern about, and spends money on beyond their interaction with the product itself.
All of these maps complement and deepen
The understanding of the user experience. The columns of the nepal phone number library Customer Journey Map usually correspond to the stages of the customer journey. The rows indicate the points of contact between a person and the product, their actions, desires, thoughts and feelings. Here you should also describe the barriers at each stage and the steps the company can take to overcome them. Let’s look at these points in more detail.
Customer Journey Map using
The example of a person who wants to buy a gift for a friend online Stages of the customer journey To build a customer journey map, you must first determine the stages of a person’s interaction with the company. These are all the steps that a customer takes before buying a product or performing another target action. The steps may be different, they are select for the specifics of the business. Most often these stages are indicat: awareness of ne; search for a solution; study of a specific product.
Comparison of this product with competitors
Purchase; use of the product; Contact support if necess each stage of the customer journey, it is worth specifying the specific actions that a person takes. This will make it easier for the audience to understand and will help fill in the following sections: points adopt emergency financial measures of contact, customer feelings, their problems, etc. Criticality of the step For each stage of the customer journey, you can specify the degree of their criticality.
The steps influence a person’s decision
Buy differently. Some stages have a very strong impact on the client – these points ne to be improv first. If you specify the criticality of a step in the CJM, then the cg leads company’s employees will understand the priority of tasks. Contact points and communication channels Touchpoints include all types of interactions between a business and a client. This includes not only online and offline communication channels, but also the work of employees, the appearance of offices, and much more.