Estela Duran Guzman
Estela Duran Guzman
Account Manager at fromDoppler Mexico. Passionate about cinema, photography and interactive communications.
Wrote 14 posts
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How to position your brand with Email Marketing
Who wouldn’t like their brand to be recognized by reading their name or seeing their logo ? Discover how to position your company in the mind of your audience by sending Email Campaigns .
Some world-renowned companies like Coca Cola or Nike don’t even have to make an effort to make the public realize that an ad or video is linked to them. Why? What have they done to make this happen? The answer is: Branding .
These companies understood from the beginning that a Brand is a strategic asset , much more than a symbol, a logo or a slogan. Its true value lies in its ability to gain an exclusive and positive space in the minds of its target audience.
If you are willing to take that place, keep reading, we promise you tips that will make a difference in your positioning strategy. Go ahead!
Your Brand, a strategic asset
Consumers build in their brain a short list of Brands that they consider when purchasing a product they need or want.
This privileged position is not achieved overnight, but through rivoluzione multiView: samsung mv900f constant, two-way communication, product innovations, quality customer service, etc., but above all, maintaining consistency with the promise made to the consumer, to prevent them from being disappointed.
Is it just about having outstanding products, affordable prices or great distribution logistics? Of course not! A Brand includes all the things that the consumer thinks, feels and experiences . Many companies forget that human beings are not governed only by rational factors, but that emotional factors intervene when deciding on one or the other.
A company becomes credible
A and desirable through persistence and repetition . People form a view of it once they accumulate a sufficient number of interactions, such as advertisements, communication with its customer service, point of sale, shopping experience, etc.
To achieve that precious space in your audience’s mind, you will need to use different quick signs techniques and tools. One of the most effective is Email Marketing . Put into practice all the advice we give you below by creating a free account , with no sending limit on Doppler.
How to position your brand with Email Marketing
5 Email Marketing Strategies to Position Your Brand
Don’t hesitate any longer! Email campaigns can become great allies for your company. Don’t believe us? Put these great strategies into practice.
In short, show your company’s culture in a fun way that can generate empathy in the public. Remind them that behind every great brand, there are always great people .