wait for theirGoogle’s search engine encompasses a series of criteria, including rankings in the Apple Store and Play Store. People who have apps know how important it is to be among the first (if not the first) pages of the search engine. After all, this positioning represents greater visibility.
But it turns out that it’s not that simple. Competition between apps is fierce, as new apps are constantly emerging. What’s more, users experiment and stop using a particular app to use another.
Therefore, having a good ranking
The App Store and Play Store shows the number of times your app has been download. In this article, we explain how the rankings of each of these two stores work. Check it out!
How does the App Store ranking work?
The App Store, along with the Play Store, are the two largest app stores in the world. Both use algorithms to determine the position of their apps in terms of popularity and ratings. These algorithms are nothing more than keywords that help in the search for apps.
Both stores do not disclose everything they use to calculate an app’s popularity, but it is known that there are a series of factors that are taken into consideration, such as the calculation of downloads, installations and even the number of uninstallations.
It is worth noting that downloads are only statistical, as many users download the application but do not even use it.
What also determines the positioning of applications in the Apple Store is their frequency of use. The user experience with the application can also be consider an important qatar phone number data factor. In other words, it is not enough for the app to be relevant; it must also provide its user with a good experience: fast operation, easy-to-understand interface, etc.
How does the Play Store ranking work?
In the Play Store (or Google Play) there are also other points taken into consideration, such as the application’s update and its evaluation.
Have you ever tri to search b2b marketing success depends on understanding buyer behavior for an app on the Play Store and had trouble finding it or even not found it at all? This is nothing more than the store’s ranking, which establishes what is relevant to its users or not.
An application that does not update regularly can be consider “outdat”, and this lack of bw lists updates can compromise the user experience with the app. In fact, every time a user chooses to update an application, they are showing their interest in its new features.