One of the strongest points that Facebook has as a platform is that you can create different campaigns for each type of audience . This means that you can make two different ads and send them to two different, heterogeneous groups. Or if you prefer, you can have a single ad but send it to two opposite sectors to see what the responses are like in each.
If you have a product that can be sold to different groups of people, this is a very good email data technique. Imagine that you sell technological components where the range of possibilities is very wide. On the one hand, you will create a campaign focused on the professional field to attract the attention of this type of worker.
You will also want to get the approval of the people at home, the normal user. Each campaign will be different in order to create a stimulus in them, but the result of both will be the same: selling the same product.
3. Link the ad to a landing page
It is not recommended to link an ad directly to your company’s website. A Landing Page allows you to maximize your efforts and save money , as well as gain information about the audience interested in your product.
You can create these types of pages to allow users to download offers or view other products that the ferrari gathering in riccione are part of your Facebook Marketing campaign. You will be able to offer them something of value and convert a high percentage of your visitors into leads, which is the first step towards a sale.
4. Use eye-catching images
There is a lot of information on the web about how to write for Facebook , that is, how you sh quick signs ould write your messages when you run a campaign. But almost no one talks about images. The reality is that people don’t pay attention to the text if there is nothing that catches their eye first. Visual content has more influence than written content.
Use a striking image that catches the public’s attention, inviting them to read what the ad.