In addition to daily and weekly KPI evaluations, use monthly reports philippines mobile database for a more comprehensive overview of performance. Thanks to a longer time period, you have more data available and can better see changes.
Include a year-over-year comparison of individual months in your monthly performance reports, as well as a comparison of available statistics from the beginning of the calendar year. Be consistent in your measurements and compare meaningful facts. This will help you identify trends much better than short-term samples.
The overview should include all priority critical indicators or deviations and metrics deviating from the original plan, including proposed solutions.
Summarize completed tasks
Every month, take time to recap the events you had planned for karen chung director marketing the previous month.
- Are all tasks completed?
- Were there any deviations from the plan?
- What problems arose?
- Were the obstacles overcome?
By assessing past successes and failures, you will be better equipped to shape the future. By combining current tactics and actions with traffic information, you will get a comprehensive view of the reality of SEO performance management.
Evaluate and adjust the plan
Even if you have activities planned for the whole year in advance, S thailand data EO is constantly changing and may not always achieve the desired performance. Especially in cases where some optimization work is done for the first time.
Monthly reports give you the space to react and follow through on individual tasks. Based on the data you gain, you can strengthen individual tactics or adjust the entire strategy. By evaluating your performance regularly every month, you will avoid hasty decisions and at the same time you will not miss important trends leading to your goals.
Take a proactive approach to strike a balance between planned activities and the need for immediate interventions and stay up to date.
Every quarter
Thoroughly check the technical operation
At the end of each quarter, you should conduct an in-depth audit of the technical functioning of the website, even if you are continuously working on minimizing potential problems and monitoring critical signals in daily or weekly reports.
Include a review of issues reported from Google Search Console and Bing Webmaster Tools in your quarterly review. Don’t forget to benchmark and compare against site speed standards, review mobile usability, validate structured data, and more.
Detect problems on the page
Various things can happen on websites without your knowledge, which you may not notice even if you monitor traffic frequently.
When publishing new content, expanding with plugins, or updating code or database, duplicate content is often created and sometimes various elements on the page may be missing. You can detect these problems with a quarterly audit.
To do this, you can use a variety of free and paid tools, some of which can monitor daily processes and notify you of various changes, such as deleting a meta description.
Despite their occasional use, it is necessary to ensure quality tools for the quarterly audit and, above all, to compare its results with previous audits. Thanks to this, you will have an overview of the necessary corrections and incorporate their implementation into the next plan.
Verify that the links are working.
Is link building in the form of links on host sites part of your SEO strategy , or do you delve deeper into this online marketing discipline? Try to keep your links organized and check their functionality and benefit to your website once a quarter.
This data can also be included in monthly performance reports if necessary, but the quarterly analysis should be more detailed. Be sure to evaluate:
- The number of links and their quality,
- Context of linked content,
- Diversity of platforms and resources,
- Comparison with competitors and benchmarks,
- Differences between measured periods.
A thorough link audit will reveal any SEO-damaging or spammy links that you might miss in your daily or monthly in-depth reports. If necessary,