Works with professional services partners to tailor technology to business needs and develop add-on modules.
Theartificial intelligenceConversational technology is beginning to become one of the most widely used tools among clients and companies; this is the niche in which Blip is present and wants to develop in the Mexican market.
Its aim is to transform the way companies and consumers communicate, taking advantage of AI capabilities.
It proposes fluid and efficient communication through instant messaging applications, highlighting, in particular, the availability of chatbots for Mexico.
Blip seeks to respond to changing buyer behavior
According to Statista data referenced by the firm, 90% of Internet users use messaging channels such as WhatsApp. In Mexico, 92% of mobile users use it.
And that’s where Blip is focusing the most: on WhatsApp to execute its expansion and japan whatsapp number data presence strategy in Mexico.
The organization also works with any instant messaging channel that allows automated contact with end customers, he said.
You may be interested in reading: Blip seeks channels to promote conversational commerce solutions
Brazilian style
Zenteno spoke about the second step of the strategy to serve the Mexican market: replicating the sales and penetration model in Brazil.
In that country, he explained, WhatsApp is also highly used as a messaging channel; eCommerce is on the rise, as is the use of digital means to make payments between people.
“ Mexico shows a similar scenario in terms of conditions for offering Blip technology,” he said .
Even though its sale is direct to the end user
the element that complements the company’s actions are its business partners.
These, Zenteno explained, are not sales channels. They are companies that primarily carry out the delivery of the solution, its adaptation to the needs of the clients and other services.
In Blip’s marketing, there are also Partnerships, who develop modules for their platform as technological extensions.
Partnerships are also unleashing the power of b2b personalization part of the action. Zenteno reported that they have agreements with Meta, Microsoft and Google.
Together with Meta, he pointed out that they hold marketing and even technical events, where bz lists they share knowledge about their tools and what kind of results they can obtain for companies.