All marketing is built around mysterious “customer pains”. What is it?
“Customer pain” is a variety of problems of a specific target audience that arise before or during the process of purchasing a product/receiving a service.
The marketer’s task with such input is to identify the buyer’s pain points
carefully press on them and turn australia physiotherapist email lists them into a relevant offer.
It is important to always focus on the problems of the target audience and offer not a product, but a way to solve a specific problem.
This case study talks about how to analyze your target audience and finally understand what exactly triggers it .
Study, draw conclusions and apply the insights you gain in practice!
Clients are becoming more capricious: how to keep up with new demands
The American public opinion institute Gallup conducted a nationally representative survey (the resource is available with VPN) to find out how a great experience is also the ultimate customer expectations of company service have changed since the beginning of the pandemic.
The key takeaway from the entire study is that customers have become more demanding and expect a higher level of service. In addition, consumers now have higher expectations for virtual and remote service.
To win over demanding clients first and foremost:
- do what you promised the client;
- constantly look for ways to improve whatsapp data the quality of service in both online and offline formats;
- if you fulfill all your obligations to the client, communicate efficiently, politely and with involvement, and on top of that, evoke super-emotion, then you will definitely boost client loyalty and be able to grow him into a brand advocate;
- and, of course, invest in training your staff, their development, so that they can meet the increased demands of customers.
And your clients will be happy, comfortable, their expectations will match reality, and you will have long-term mutually beneficial cooperation with them.
Consumers prefer to communicate with brands in writing
According to research by edna experts , Russians increasingly prefer messengers when communicating with brands: 50% read messages and save interesting ones.
27% of Russians want to communicate with companies exclusively via text, with people aged 25–44 most inclined to this method of communication.
Find out which communication format is preferable for your target audience in the study at the link above.
And don’t forget that regardless of the chosen method of interaction, it’s worth preparing content for the audience that is relevant to its interests and needs.