How profitable investments in a particular advertising channel
Offline channels in this case were not effective. The second example is related to the return on investment in advertising. […]
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The call tracking service shows the number and statistics
The company’s website, maps, blog, social networks; advertising on television, radio; mailings via messengers, email and SMS; physical advertising –
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Competitive monitoring, a key element
Competitive monitoring is an essential practice for companies seeking to maintain and improve their market position. Although competition is often
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The best marketing books: 40 options tailored to your goals
Marketing is the key to success – from finding the right customers to increasing your profits, the right marketing will
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How to conduct a competitor analysis
For optimal results, competitor analysis should be a continuous and structured process. According to Day and Reibstein (1997), good competitive
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The importance of knowing how to write with style
In the digital age, where communication has been simplifi to short, quick messages, stylish writing stands out as a forgotten
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Should we write more by hand and less on the computer
It is a fact that keyboards dominate our daily lives, the simple act of writing by hand seems to be
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The future of online banking and insurance in Spain
The future of online banking and insurance in Spain, as in many other parts of the world, is being shap
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How Sustainability Boosts Sales
In a constantly changing world, sustainability has become a key factor for businesses. Consumers are increasingly aware of their ecological
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Specific applications of GPT-4 in the sale of products and services
Artificial Intelligence has revolutionized the way businesses approach selling products and services. One of the most notable innovations in this