We previously discussed what AdWords is and how it can help you get clients online . But for it to be profitable, in addition to designing a good AdWords strategy, you need to have a website that does its job.
That is, a website that’s capable of converting as many visitors as possible into customers or prospects . Ultimately, we’re paying for every user who visits our website, right? So our website better be able to convert users into customers.
In most cases, having a landing page is an excellent option.
What is a Landing Page? Boost your AdWords
A landing page is the page where all users who click on your AdWords ads will arrive . And it’s there where they should find the information they were originally searching for on Google, which you promised in your ad.
A landing page works well because it contains elements that lead the user to take the action you need. In most cases, that action means contacting you by phone or email to complete the purchase or contract.
A landing page must meet certain characteristics to ensure good performance of your AdWords campaigns .
Characteristics of a successful landing page
1. Simplicity
The best landing pages contain all the information a user needs to make a purchasing decision —no more. When you include distracting elements on your page that don’t add value to the user, you risk losing your customer.
Social media links are a good example in many cases. If a user clicks on your Facebook link, they may notice they have notifications upon arriving there and stay, never returning to your website.
The design should also be simple. In fact, the asia mobile number list simpler the better, so you don’t distract your user with elements that don’t contribute to a purchase or contact.
2. Speed Boost your AdWords
Google evaluates the user experience on your landing page , and it directly impacts the price it will charge you for each click through something called Quality Score (QS) in your AdWords account.
Loading your landing page in just a few seconds, or even a matter of milliseconds, will help you achieve a good Quality Score and keep your click costs low.
3. Direct and coherent title
If a user searches for “plumbing service” on Google and clicks on an ad titled “Plumbing Service,” they would most likely land on a page with a title like “Plumbing Service in Mexico City,” for example.
They’ll immediately know they’ve come to the right place and will stay to review your landing page content to see if you can address their needs.
4. Explanatory subtitle
A title may not be enough to fully explain the lead with empathy to build trust service or product you’re offering on your landing page. A subtitle allows you to expand beyond the title to inform the user what your page is about. A subtitle further convinces the user that they’re in the right place .
5. Illustrative images
Images and even videos can say much more than text content. Show your users what your product looks like, how it’s used, and how it helps them solve their problem. But don’t just include images for the sake of them; they need to be truly relevant to help the user want to buy or hire you.
6. Mention your benefits
Once the user understands what your landing Boost your AdWords page is about (primarily what they were searching for on Google), show them the benefits of your services or products. Ultimately, these benefits are what will convert the user into your customer . Many users don’t even give their customers any reasons to buy their products or services.
7. Visible Contact Information
Contact information, such as a phone number and a contact form, should be visible from the moment a user arrives at your page . They’ll need to access it at any time, and they shouldn’t have to make any extra effort (for example, clicking again and waiting for a contact page to load) to contact you.
8. Include Testimonials Boost your AdWords
As consumers, we try to buy what works, and we united kingdom data rely heavily on other people’s opinions. If your products or services are truly valuable, you’ll likely have happy customers who will give their opinions. Take those opinions and publish them on your landing page. It will help more people choose you over your competitors.
Oh, here’s something important: Never make up testimonials. Users easily spot them and they can significantly undermine your page’s credibility.
9. Highlight Calls to Action Boost your AdWords
Calls to action tell the user what to do next . Use calls to action on your page, such as “Call Now,” “Contact us by email for more information,” etc.
A call to action significantly helps the user take the action you require and for which you are creating the landing page.
Some other considerations
If possible, consider a landing page for each service or product you offer. Remember the value of a page that provides the information the user needs.
It’s also common for a landing page to not contain links to other internal or external pages. Consider that every link a user finds is an opportunity for them to leave your page and not fulfill the objective of your AdWords strategy.